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LA's BEST Teams Up With American Chemistry Council to Educate Kids About the Benefits of a Healthy Lifestyle and a Healthy Environment

Sunday, October 25, 2009 General News J E 4
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New 'Go H2O!' Campaign Educates Kids on Recycling, Reuse and the Health Benefits of Water

CARSON, Calif., Oct. 25 -- Today, LA's BEST After School Enrichment Program and the American Chemistry Council (ACC) announced a new partnership to educate children and their families about the importance of drinking water for a healthy living,  and reducing waste by reusing and recycling more plastics.

As part of the program, ACC will provide LA's BEST students with reusable water bottles that they can use throughout the day, challenging children to make a habit of carrying their water bottles and drinking more water instead of sugary drinks.

"LA's BEST welcomes this partnership with the American Chemistry Council. Our campaign encourages waste reduction through the use of reusable water bottles, teaches children about recycling, and educates kids about the health benefits of drinking water. This program will help create long lasting healthy habits for the kids who participate in LA's BEST," said Carla Sanger, LA's BEST President and CEO.

Ninety different LA's BEST school sites across Los Angeles are participating in the "Go H2O" Campaign from November 2 through November 20. Each child will be challenged to drink one bottle at the beginning of LA's BEST program each afternoon. At the end of the campaign each participating LA's BEST program will receive books and sports supplies from ACC.

"LA's BEST has helped 12,500 students focus on learning and we are very pleased to work with them on this recycling and health-oriented partnership," said Steve Russell, vice president, plastics, of the American Chemistry Council. "Learning to reduce, reuse and recycle is an important way all of us can make a difference for the environment.  We are excited to work with LA's BEST to get kids involved early."

LA's BEST After School Enrichment Program is the latest partner to become part of a statewide recycling awareness campaign, "Plastics. Too Valuable to Waste. Recycle.(SM)," which has found success in a variety of areas. The campaign began in 2008 when representatives from the California Department of Parks and Recreation, ACC and Keep California Beautiful launched a beach recycling program at State Parks sites in the Los Angeles and Central Coast areas. The program soon spread to State Parks beaches in San Diego, Monterey, Santa Cruz, the City of Brentwood and the City of Woodland. For more information, see www.2valuable2waste.com.

LA's BEST  —  Better Educated Students for Tomorrow — is a nationally recognized after school education, enrichment and recreation program serving more than 28,000 children with the greatest needs and fewest resources throughout the City of Los Angeles. LA's BEST After School Enrichment Program provides a safe haven for children, ages 5 to 12, at 180 elementary school sites each day during the critical hours after school — at no cost to parents. Established in 1988, LA's BEST is a partnership including the City of Los Angeles, the Los Angeles Unified School District and the private sector.

The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $689 billion enterprise and a key element of the nation's economy. It is one of the nation's largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation's critical infrastructure.

SOURCE American Chemistry Council

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