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Kiss 'One-Size-Fits-None' Goodbye: Archi-Tech Systems Offers First SFA Solution Targeted to Pharmaceutical Sales Organizations

Wednesday, June 4, 2008 General News J E 4
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WEST TRENTON, N.J., June 3 Archi-Tech Systems, a leadingprovider of analytics and reporting solutions for pharmaceutical data, todayintroduced one of the first call capture and reporting solutions builtspecifically with pharmaceutical companies in mind. Archi-Tech SFA provides asimple, cost-effective approach to accessing customized business intelligence,eliminating the need for pharmaceutical sales organizations to invest inlarge-scale CRM and SFA installations that are typically overpriced,underutilized, and inflexible.

"SFA solutions that don't have a vertical focus on the pharmaceuticalindustry make it difficult for companies to effectively capture and useinformation gleaned from field efforts -- with data that is often meaninglesson its own, or delivered as archaic, cumbersome reports," explained PrashantKohli, Vice President of Sales and Marketing for Archi-Tech. "We've workedclosely with the data and with our pharmaceutical clients to provide asolution that is intuitive to their needs -- helping them better manage andclose leads, optimize sales call planning, track performance, and streamlinefield reporting."

Unlike generic SFA solutions, Archi-Tech SFA is tuned to exact businessneeds -- mapping metrics, terminology, reports, and rules to specific goals,and integrating call data with other relevant data including prescribermetrics, sales alignments, market definitions, target indicators, andthird-party syndicated data. It's easily deployed in a few weeks, with aneasy-to-administer, SQL-based relational database, dedicated Web server, andWeb interface, all with customizable fields and screens.

About Archi-Tech

Archi-Tech Systems is a leading provider of solutions for instantanalytics and powerful reporting for pharmaceutical sales, marketing, andmanaged care departments. Balancing deep data expertise with advancedtechnology solutions and a unique service model, Archi-Tech addresses the fullscope of a company's data analysis and reporting needs, no matter how simpleor complex. The company's solutions offer unmatched speed and compression forany type of data, from any source, regardless of volume or complexity. Inaddition, the Archi-Tech team offers more than 100 years of combinedexperience with industry leading data vendors, and direct pharmaceuticalclient service experience. This translates to a unique understanding of thedata, and exactly how our clients need to use it. For more information, visitwww.archi-tech.com.

SOURCE Archi-Tech Systems
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