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Kimberly-Clark's Viva Paper Towels and Huggies Baby Wipes Come Together to Support Breast Cancer Awareness Month

Friday, September 19, 2008 General News
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NEENAH, Wis., Sept. 18 Kimberly-ClarkCorporation's Viva Paper Towels and Huggies Baby Wipes have joined forces tohelp fight breast cancer during October -- Breast Cancer Awareness Month -- bydonating as much as $450,000 to breast cancer research and education.
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"Having Viva Paper Towels and Huggies Baby Wipes simultaneously supportingunique breast cancer programs is a first for Kimberly-Clark," said LauraKeely, director of Kimberly-Clark's consumer promotion marketing. "The massiveimpact of breast cancer, which affects more than 200,000 women and theirfamilies each year, inspired the brands to raise both funds and awareness."
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As part of the Viva Paper Towels program, the brand will donate $.10 foreach package of paper towels purchased at select retailers across the countryduring the month of October. Additionally, the Viva brand will donate $5.00for each new consumer who becomes a member of its online Viva Diva Cafe athttp://www.vivadivacafe.com. Collectively, the Viva brand will donate aminimum of $125,000 up to a maximum of $200,000 to The Breast Cancer ResearchFoundation (BCRF).

Huggies Baby Wipes is conducting a two-part program. The brand will donate$.20 for each Huggies Baby Wipes Gentle Care Sensitive tub featuring the Komengraphics purchased between Sept. 15 and Dec. 31, 2008 at select retailers.Additionally, Huggies Baby Wipes will donate $1.00 for each specially markedGentle Care Sensitive refill box purchased at Sam's Club through the end ofthe year. Through the two programs, the Huggies brand will donate between$150,000 and $250,000 to Susan G. Komen for the Cure.

The brands' donation will support two of the nation's premier breastcancer organizations: The Breast Cancer Research Foundation and Susan G. Komenfor the Cure. These organizations provide critical funding for medicalresearch and offer education and awareness programs.

In addition, beginning today and continuing throughout October, Krogerwill display specially marked packaging of Viva Paper Towels and HuggiesDiapers featuring the inspiring stories of two Kimberly-Clark employees andcancer survivors. Anita Banjak and Brenda Nelson will be featured on selectViva Paper Towels and Huggies Diapers product packaging respectively.

Keely added, "We hope these stories will inspire women to take an activerole in the fight against breast cancer in their local communities and serveas a reminder to get screened."

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable partof life for people in more than 150 countries. Every day, 1.3 billionpeople-nearly a quarter of the world's population-trust K-C brands and thesolutions they provide to enhance their health, hygiene and well-being. Withbrands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80countries. To keep up with the latest K-C news and to learn more about thecompany's 136-year history of innovation, visit http://www.kimberly-clark.com.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H.Lauder as an independent, not-for-profit 501(c) (3) organization dedicated tofunding innovative clinical and translational research. The Foundationsupports scientists at top universities and academic medical centers worldwideconducting the most advanced and promising breast cancer research that willlead to prevention and a cure in our lifetime. A minimum of 85 cents of eachdollar donated to the Foundation goes directly to breast cancer research andawareness programs. In October 2008, nearly $35 million will be awarded to 166scientists across the United States and in Australia, Canada, Latin America,the Middle East, and throughout Europe. And for the seventh consecutive year,BCRF received Charity Navigator's highest
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