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Kids Revolt Against the Fast Food Nation with Launch of 'Jr. Chefs of America'

Tuesday, August 5, 2008 General News J E 4
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UNIVERSAL CITY, Calif., Aug. 4 The revolution has begun,as JAG Entertainment, a leading production powerhouse and aggregator oforiginal programming, announced today the launch of the new web based kidscooking program Jr. Chefs of America (http://www.jrchefsofamerica.com). Thenew show for kids, hosted by kids, is moving the parents out of the kitchenand promoting young kids cooking fresh home cooked meals for themselves. Byremoving the stigma that kids cannot be trusted in the kitchen, the programhopes to inspire a new generation of smart eaters.

As the percentage of childhood obesity is increasing at an alarming ratewhere one out of three kids is considered overweight, Jr. Chefs of America(JCOA) plans to educate and present an innovative substitute to the fast foodnation that is largely responsible for the rising epidemic. But smarterdecisions do not mean sacrificing great taste. Each episode promises to teachkids how to properly and safely prepare quick and delicious recipes rangingfrom "Kickin' Chicken," "Veggie Wraps" and "Party Pizza".

"There are so many reasons why it is time for kids to have their owncooking platform; the biggest being that kids need to learn proper cooking andeating habits at an early age," explains Michelle Green, creator and producerof Jr. Chefs of America. "My sons have been cooking with me since the age offive and have NEVER asked to go to McDonalds because they understand the poornutritional choices available on the menu."

Celebrity and JCOA consulting nutritionist, David Allen explains theimportance of early introductions to the kitchen.

"Parents often underestimate their kids(s) learning capabilities inregards to the kitchen," states David Allen. "Proper education of foods at anearly age means better eating habits and even decision making in adulthood."

JCOA opens a line of communication between child and adult that has beenlost in today's household. The series believes that it will not only sparkchild and adult interest in the culinary arts but more importantly empowerkids today for better choices tomorrow.

ABOUT JR. CHEFS OF AMERICA

Jr. Chefs of America (JCOA) is a web based kids cooking program, createdfor kids, hosted by kids. With the philosophy of empowering kids today forbetter choices tomorrow, JCOA uses creative and fresh cooking elements andrecipes to introduce kids to the world of culinary arts. Emphasizing safetyfirst, JCOA hopes to eliminate parental fears in regards to their kids in thekitchen. For more information, please visit http://www.jrchefsofamerica.com .

ABOUT JAG ENTERTAINMENT

Headquartered in Universal City, CA, JAG Entertainment is a cutting edgeaggregation and production company of unique quality programming for multipleplatforms. Founded in 2007, JAG Entertainment takes advantage of theopportunities made available through digital distribution. The vision of thecompany is to redefine original programming through thought-provoking,educational, entertaining and community-responsible content. For moreinformation, please visit http://www.jagent.net .

This release was issued through eReleases(TM). For more information,visit http://www.ereleases.com .Andrew Scott ASA Public Relations (818) 760-0477 ascott@asa-pr.com

SOURCE JAG Entertainment
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