CAPITOLA, Calif., Feb. 12 Fisher Vista, LLC, a marketingand information services firm focusing on the senior care and human resourceindustries today announced that Kevin Grossman, who has been with the companyfor seven years, has been named president of its HRmarketer.com division.
In his new role, Mr. Grossman will assume overall responsibility ofHRmarketer.com and the HRmarketer Services Group. Mr. Grossman will continueto report to Mark M. Willaman, president of Fisher Vista, LLC and founder ofHRmarketer. Mr. Willaman will remain involved in HRmarketer strategy andproduct development but will devote his attention to building Fisher Vista'spresence in the healthcare sector with the company's recent launch ofSeniorCareMarketer.com.
"I found Fisher Vista and HRmarketer.com after being part of a recruitmentsoftware and services dot.com demise," said Kevin Grossman. "Mark's insightand brick-and-mortar approach to growing a business was refreshing after burn-the-cash-the-heck-with-the-business-plan heyday of the 90s. And now as weenter an unprecedented economic era in the human resource marketplace, I'mgrateful to help lead a well-staffed, rapidly growing, debt-free andprofitable firm."
Since its debut in 2001, nearly 600 human resource suppliers have usedHRmarketer.com to generate publicity, website traffic, sales leads andimproved SEO for their company, making HRmarketer.com the most popular on-demand marketing and public relations service specializing in human resources.The HRmarketer Services Group, established in 2006, helped fuel the company'srecord growth by providing HR vendors with a one-stop source for marketingservices including search engine optimization (SEO), web site design, mediarelations, direct email marketing, advertising and direct email list rentalsof HR decision makers.
"HRmarketer has successfully matured as a business because of Kevin'sunique combination of operations expertise and strategic vision, and wecouldn't be in better hands for the future", said Mark Willaman. "For mypart, I look forward to supporting Kevin in his efforts to maintainHRmarketer's leadership position while helping drive Fisher Vista's continuedexpansion through the introduction of new products and possible acquisitions."
About Fisher Vista, LLC
Fisher Vista, LLC (http://www.fishervista.com) is a marketing andinformation services firm focusing on the senior care and human capitalindustries. The company's flagship product is HRmarketer.com, the No. 1 onlinemarketing and PR service in the human resources industry, and Senior CareMarketer (http://www.SeniorCareMarketer.com). Both help service providers getnoticed and get sales leads through increased publicity, website traffic andimproved search engine rankings.
SOURCE Fisher Vista, LLC