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Katydid Collection Creates Tattoo Inspired Komen Shirts to Support Breast Cancer Awareness

Thursday, September 17, 2009 General News J E 4
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DALLAS, Sept. 9 The Katydid Collection today announced the availability of a new t-shirt design supporting breast cancer research, screening and education. Fifty percent of proceeds from sales of the tee will benefit the Dallas County Affiliate of Susan G. Komen for the Cure(R). The tattoo inspired t-shirt - available in pink, black and white - features distinctive Katydid Collection designs, pairing bold graphics with a feminine pattern and rhinestone accents. The messages of faith, hope and love are combined with the iconic pink ribbon of breast cancer awareness.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090909/DA72130)

The Katydid Collection tee will be awarded to the Top 50 individual pledge fundraisers for the 2009 Komen Dallas Race for the Cure(R). In addition to serving as Pledge for the Cure(R) Sponsor, the Katydid Collection will have its own race team at the October 17 event, led by owner and team captain Katy Messersmith.

"The design on our new tee was inspired by the brave women who fight breast cancer and those that support them," said Messersmith. "We are honored to be affiliated with this important cause, and hope all Katydid fans will join in supporting breast cancer awareness."

The Komen inspired tee is available in short and long sleeves for $29.95, respectively. Women's sizes are available from Small to XXL. The tee, made in the USA, is available for retail purchase at katydidcollection.com or for wholesale purchase by contacting info@katydidcollection.com.

In addition to proceeds from the tee, the Katydid Collection will donate $1 to the Dallas County Affiliate of Susan G. Komen for the Cure(R) for every new Facebook friend during the month of September. The Katydid Collection will continue to provide updates on its fundraising efforts and related promotions at the team Web site as well as the fashion line's Facebook and Twitter pages.

About Katydid Collection

Katydid Collection is a Dallas-based women's, men's and children's clothing label which includes casual tees, tanks, dresses, handbags and accessories. The national lifestyle brand, featuring popular motifs mixed with unexpected patterns, is sold online and in boutiques across the U.S. For more information, visit www.katydidcollection.com.

About the Dallas County Affiliate of Susan G. Komen for the Cure(R)

The Dallas County Affiliate of Susan G. Komen for the Cure(R) - along with those who generously support us with their talent, time and resources - is working to better the lives of those facing breast cancer in our community. We join more than 100,000 breast cancer survivors and activists around the globe as part of the world's largest and most progressive grassroots network fighting breast cancer.

Twenty-five years ago, 800 runners participated in the first Komen Dallas Race for the Cure(R). Today, it is one of the largest runner's events in Dallas with more than 25,000 participants, 1,000 volunteers and over 2,000 breast cancer survivors. Through events like the Komen Dallas Race for the Cure(R), we have raised more than $12 million over the past 5 years. Up to 75 percent of net proceeds generated by the Komen Dallas Affiliate stay in Dallas County for local breast health and breast cancer awareness projects and at least 25 percent goes to the Susan G. Komen for the Cure(R) Grant Program supporting research, awards and educational and scientific programs around the world. Join us by calling 214-750-7223 or visiting us online at www.komen-dallas.org.

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure(R) and launched the global breast cancer movement. Today, Susan G. Komen for the Cure(R) is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives empower people, ensuring quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure(R), we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure(R), breast health or breast cancer, visit www.komen.org or call 1-877-GO KOMEN.

Media Contact: press@katydidcollection.com Phone: 469.324.6254

SOURCE Katydid Collection
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