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Kashi Company Kicks Off 2010 Day of Change(TM) Tour in Partnership With Burt's Bees

Wednesday, June 9, 2010 Lifestyle News J E 4
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LA JOLLA, Calif., June 8 Kashi Company, the premier natural food and lifestyle company, today announced the launch of its fifth annual Day of Change(TM) tour, which kicked off in Cincinnati, Ohio, on Saturday, May 29. Kashi's Day of Change tour is a natural lifestyle immersion program and national grassroots tour that teaches people about the importance of holistic health and brings awareness to small steps they can take toward living their best lives. For the first time in its five years, Kashi is joining forces with Burt's Bees, the leading natural personal care company, to host the tour and educate attendees on the benefits of natural living through four interactive tents offering visitors a chance to taste Kashi's foods, refresh with personal care from Burt's Bees and participate in interactive classes and activities that bring natural living to life.

(Logo: http://photos.prnewswire.com/prnh/20090331/LA91619LOGO)

"Our Day of Change tour is an established program that we're proud to continue offering as a means to educate and inspire individuals to achieve optimal health," said Keegan Sheridan, natural food and lifestyle expert for Kashi. "In celebrating our fifth year, we are excited to partner with an established leader like Burt's Bees and introduce people to even more ways in which they can embrace a natural lifestyle."

Kashi's 2010 Day of Change tour is free and open to the public. The experience begins as guests receive a "Passport to Change" with helpful tips, along with food and product information, to guide them on their journey through natural living. Next, visitors may participate in four interactive sessions:

"Because Burt's Bees is dedicated to making people's lives better every day, naturally, Kashi's Day of Change tour is an ideal opportunity to come together with a like-minded natural pioneer for a mission we both believe in," said John Replogle, CEO of Burt's Bees. "We are proud to be a part of this program to help show individuals living a natural lifestyle can be both simple and rewarding."

The 2010 Day of Change tour features more than 50 unique events in over 17 cities across the U.S., to be held May through September, including:

Kashi's Day of Change tour is just one of many initiatives from Kashi that promotes Kashi's dream of a world where everyone embraces natural health. To learn more about Day of Change 2010 and Kashi's other natural lifestyle programs, please visit www.kashi.com. To learn more about Burt's Bees, please visit www.burtsbees.com.

About Burt's Bees

Burt's Bees has been offering distinctive earth-friendly, natural personal care products for 25 years. From a beekeeper's backyard in Maine to the leading edge of natural, Burt's Bees knows natural body care solutions from head-to-toe. The brand creates products for total skin health that keep The Greater Good(TM) top of mind.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and Day of Change cross-country tour supporting natural living. It also educates people through Wellness Hub, educational events that inspire the local Kashi community to embrace a natural healthy lifestyle. Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi® Organic Promise® cereals; Kashi® TLC(TM) chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi(TM) TLC® party and snack crackers and Kashi(TM) TLC(TM) cookies; Kashi® all natural frozen entrees; Kashi(TM) all natural frozen pizzas; Kashi® Honey Sunshine(TM) cereal; Kashi U(TM); Cocoa Beach(TM), Mountain Medley® and Summer Berry(TM) granola and Kashi(TM) 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook www.facebook.com/kashi. And be sure to check out the Kashi Yearbook at www.kashi.com/meet_us/yearbook.

-- Taste Here: Participants enjoy a sampling of Kashi's tasty, better-for-you foods, including both favorite classics and new innovations -- Nourish Here: Visitors are encouraged to refresh themselves with personal care products from Burt's Bees, including skin care, face, lip and body products -- Explore Here: Individuals participate in interactive displays and fun workshops on sustainability, why and how to look for natural ingredients in natural foods and products, and holistic health and wellness -- Little Steps Here: Invites people to join the Kashi Community and Burt's Bees Hive for more little steps. Participants can initiate their own personal change by making a simple pledge online, such as to plan an all-natural meal, get a good night's sleep, or walk for 30 minutes, as their first step to embracing a healthier lifestyle

SOURCE Kashi Company
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