Kashi Company Announces New Findings on Heart Health Awareness

Tuesday, May 4, 2010 General News
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Survey with EverydayHealth.com Reveals Age to be a Factor in Heart Disease Concern and Prevention

LA JOLLA, Calif., May 4 /PRNewswire/ -- Kashi Company, the premier natural food company, today released significant data

from a heart health survey it recently conducted with EverydayHealth.com, the leader in online health information.  Results of the survey, taken by nearly 5,000 health-minded American women, found that almost 60 percent of respondents are very concerned about their heart health.  Of this percentage, only 45 percent are under the age of 55.

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Survey findings also suggest 77 percent of women polled know they are at risk for heart disease, but 41 percent have not talked to their doctor about taking preventative measures and 73 percent have not talked to their family about hereditary factors.  In addition, over half of those who admitted to never proactively looking for heart healthy foods say they do not know how to find these foods.

"What this survey told us is that there are many women who have heart health concerns, but are not voicing them and are generally unsure of how they can do more for their heart," said Keegan Sheridan, natural food and lifestyle expert at Kashi.  "We know that the keystone to proper health and nutrition is education, so our goal is to use these findings to spread awareness about heart health so the public will feel more confident in making heart-healthy lifestyle decisions."

The survey found the older population to be more conscious of heart-healthy foods than the younger population, with 49 percent of respondents 55 years old and over always looking for foods that support heart health compared to 32 percent who are under the age of 55, causing concern for today's younger generation.    

"It is unfortunate to see people of any age disregard heart health, but these figures showed us that younger generations, in particular, are not proactively looking for heart-healthy foods because they cannot find them, or they are unsure of what to look for," continued Sheridan.  "This strongly supports our decision to continue emphasizing not only the nutritionals and value of our heart healthy foods, but also encouraging a healthy, active lifestyle."

Kashi offers a unique line of Heart to Heart® foods that are formulated with a balance of soluble oat fiber and functional antioxidants, including green tea, white tea and grapeseed extract, and are low in sodium in order to help support healthy arteries, lower blood pressure* and reduce cholesterol.**  These ingredients and their heart-healthy benefits are clearly defined on the label, making it easy for consumers to recognize how Kashi® Heart to Heart®cereals, oatmeal, crackers*** and waffles help to promote overall heart health.  

Kashi Company executed this survey with trusted online industry leader, EverydayHealth.com.

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health.  As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet.  By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle.  Kashi encourages people to live their best lives through its interactive online community at Kashi.com and Day of Change cross-country tour supporting natural living.  It also educates people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle.  Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives.  Kashi® brands include: GOLEAN® cereals, bars and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi® Organic Promise® cereals; Kashi® TLC™ chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; KashiTLC® party and snack crackers and KashiTLC™ cookies; Kashi®  all natural frozen entrees; Kashi™  all natural frozen pizzas; Kashi® Honey Sunshine™ cereal; Kashi U™; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola and Kashi 7 Whole Grain Pilaf. 

Join the Kashi community online at www.kashi.com and on Facebook www.facebook.com/kashi.  And be sure to check out the Kashi Yearbook at www.kashi.com/meet_us/yearbook.

* Foods that are low in sodium may reduce the risk of high blood  pressure as part of a low sodium diet.

** In a diet low in saturated fat and cholesterol, 3 grams of soluble  fiber daily from whole grain oats may reduce the risk of heart  disease.

***Kashi Heart to Heart crackers contain plant sterols, a natural extract found in a variety of plants that may help lower cholesterol.  Foods containing at least .4 grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at least .8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.  A serving of Kashi Heart to Heart crackers supplies .4 grams of plant sterol esters.

SOURCE Kashi Company



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