Kari Boiler Named President of Bugaboo Americas

Thursday, December 4, 2008 General News J E 4
AMSTERDAM, The Netherlands, and LOS ANGELES, Dec. 3 Bugaboo International has appointed Kari Boiler as the President of BugabooAmericas. Boiler has been the marketing director of Bugaboo North America forthe past 5 years. "Kari Boiler has the Bugaboo DNA and she is not only astrong leader but a great team player with the vision that Bugaboo Americasneeds in the coming years," says Arjan Muis, CEO of Bugaboo International.


Boiler started up Bugaboo in North America in 2002 with 15 strollers inher garage on the West Coast. She helped building the iconic brand in theUnited States as the marketing director. As a valuable member of themanagement team she developed great leadership qualities and broadened herbusiness experience.

She will focus on strengthening Bugaboo's relationship with retailers inthe US, expand the business in Canada and Mexico, and further build the brandin the region.

10 years in 2009

"We have a highly motivated team that will continue to build relationshipswith retailers, consumers and other stakeholders. Bugaboo develops durable,high quality and multifunctional strollers that bring great value to modernparents. I am confident that our brand -- existing 10 years in 2009 -- willcontinue to be parents' number one choice for years to come. I am dedicated tothe brand with the mission to foster continued growth and build on our alreadystrong momentum especially considering these economically challenging times,"says Boiler.

In spring 2009 the headquarters of Bugaboo Americas will move from NewYork to Los Angeles. As a consequence, the complete management team for the USwill work under one roof. Regional sales office will remain in New York andCanada.

Prior to joining Bugaboo, Boiler worked as account director for brandslike Nike, Audi and Coca Cola at Wieden + Kennedy in Portland, Oregon and inAmsterdam, The Netherlands. She has a major in journalism from the Universityof Oregon.

Bugaboo International

Bugaboo International is a Dutch design company that develops and producesmobility products. Bugaboo is known for its innovative and breakthroughmobility stroller designs. Bugaboo began in 1999, but grew rapidly within thenext ten years into a global player. Bugaboo products are available in 50countries. Bugaboo International employs 800 people globally.

SOURCE Bugaboo International


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