John Hancock Vitality Campaign Honored as Stevie® Award Winner in 2017 American Business Awards(SM)

Wednesday, June 21, 2017 Corporate News
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"John Hancock Rewards Vitality Policyholders for Healthy Eating" Campaign Receives Public Relations and Marketing Recognition

BOSTON, June 21, 2017 /PRNewswire/ -- John Hancock

was named the winner of two Stevie® awards in the Communications or PR Campaign/Program of the Year category for its work with global communications firm Weber Shandwick on a campaign introducing a new healthy food benefit to the company's John Hancock Vitality life insurance. John Hancock Vitality is an innovative approach to life insurance that rewards people for living healthy.

The integrated campaign,"John Hancock Rewards Vitality Policyholders for Healthy Eating," targeting consumers, media and industry influencers was recognized with a Gold Stevie® Award in Marketing for Consumer Products and a Silver Stevie® in Media Relations. With the new HealthyFood benefit, John Hancock Vitality policyholders can save up to $600 each year on their grocery bills, and earn program points that lead to savings on their annual premiums -- as much as 15 percent.

"We are very excited to be recognized at the American Business Awards for the work we've done with Weber Shandwick to bring John Hancock Vitality and the HealthyFood benefit to life," said Brooks Tingle, Senior Vice President, Marketing and Strategy at John Hancock Insurance.

John Hancock was presented with these awards, as well as 21 additional Stevie awards for other company initiatives, at the 15th annual American Business Awards banquet held in New York City.

The American Business Awards honor a spectrum of American business people and organizations -- from non-profits, emerging start-ups, major public companies and government agencies, to corner-office executives, product developers, marketers and web development teams. More than 3,600 entries were submitted to The 2017 American Business Awards and more than 190 executives nationwide participated in judging. For a complete list of all 2017 American Business Awards' Stevie Award winners visit http://www.StevieAwards.com/ABA.

"Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud," said Michael Gallagher, president and founder of the Stevie Awards.

Details about The American Business Awards and the list of 2017 Stevie winners are available at www.StevieAwards.com/ABA.   

1. HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality program.

Insurance policies and/or associated riders and features may not be available in all states. Some riders may have additional fees and expenses associated with them.

Premium savings are in comparison to the same John Hancock policy without the Vitality program. Annual premium savings will vary based upon policy type, the terms of the policy, and the level of [the insured's] participation in the John Hancock Vitality program.

Vitality is the provider of the John Hancock Vitality Program in connection with the life insurance policy and Healthy Engagement Rider.

John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.

Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.

Insurance products are issued by John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY061917081

About John Hancock and ManulifeJohn Hancock is a division of Manulife, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Operating as Manulife in Canada and Asia, and primarily as John Hancock in the United States, our group of companies offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Assets under management and administration by Manulife and its subsidiaries were $1 trillion (US $754 billion) as at March 31, 2017. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife can be found on the Internet at manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.

About Weber ShandwickWeber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

About the Stevie AwardsStevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/john-hancock-vitality-campaign-honored-as-stevie-award-winner-in-2017-american-business-awardssm-300477381.html

SOURCE John Hancock Insurance



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