John Bailey & Associates Inc., Public Relations Names Sam Locricchio President
Locricchio will direct strategic planning for JB&A's continued growth aswell as with the agency's clients; Bailey will serve as senior counselor toclients and continue his role on new business efforts. He also will continuehis roles with numerous community organizations, including the Troy Chamber ofCommerce, Detroit Regional Chamber and the Public Relations Society of America(PRSA).
"Sam has been a key force and partner at our firm since he came to us justunder a year ago," Bailey said. "We are thrilled he has accepted an evengreater leadership role and look forward to the years to come with Sam at thehelm. His extensive background in all facets of public relations --corporate, agency, non-profit, public affairs -- continues to strengthen ourfirm as well as our growing list of clients."
Locricchio's broad experience runs the spectrum of public relations andmarketing disciplines. Over the past year at John Bailey & Associates, he haslead the Volkswagen of America account and supervised numerous other accountsincluding Osram Sylvania, CPU Tech and others. While at Chrysler, Locricchiomanaged product launches of the immensely successful Chrysler PT Cruiser andconcept vehicle introductions such as the Dodge Tomahawk, Jeep Hurricane andthe Chrysler ME Four-Twelve. Locricchio also has managed public affairscampaigns for clients like Save Michigan Horse Racing Coalition and TrafficSafety Now, the latter named by PR Week as one of the top 20 public relationscampaigns of all time. Other expertise includes mergers and acquisitions withDaimlerChrysler and ArvinMeritor, special events such as the first DetroitGrand Prix on Belle Isle, crisis communications and countless media relationsefforts.
"My father came here from Sicily in 1941 at the age of 12," Locricchiosaid. "He truly believed the adage that anyone can grow up to be presidentwith hard work. I don't think he'd be any less proud right now with thisversion presidency. And, I don't think I could be more proud of the team wehave in place at JB&A, the award-winning work we continue to provide to ourclients and the growth potential and expectation we can't wait to exceed."
John Bailey & Associates Inc., Public Relations is a national publicrelations agency with offices in Troy and Lansing, Mich. The firm supports adiverse mix of international, national and local companies in the automotive,telecommunications, retail, technology, healthcare and professional serviceindustries. JB&A provides a variety of services including strategic planning,media relations, public affairs, media interview training, crisiscommunications, reputation management, creative services and event, mobileexhibit and street team marketing. For more information, visitwww.baileypr.com .
SOURCE John Bailey & Associates Inc.
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