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PAA creates and manages educational programs for ECPs that target thebusiness side of practice. PAA's initiatives include performance benchmarksurveys, practice management website development, magazines and manualsfocusing on management strategies and tactics, and educational seminars. GCprovides editorial services for major ophthalmic product manufacturers andpublishes magazines targeting important segments of eye care practitioners.GC's publications include Women in Optometry (reaching all optometrists),Corporate Optometry Reports (reaching 7,000 optical chain optometristaffiliates), Vision Source O.D. (reaching 2,000 Vision Source memberoptometrists) , Foresight (reaching 3,000 Wal*Mart-affiliated optometrists)and ALLDOCs (reaching 600 LensCrafters-affiliated optometrists). GC and PAAallow leading suppliers and retailers to go beyond traditional tradeadvertising and trade show exhibits by providing them with unique vehicles todeliver their product and marketing messages via newsletters, seminars, websites and training meetings.
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"We are pleased to welcome Gerber Communications and Practice AdvancementAssociates into the JMI family," said Mike Tansey, CEO of JMI. "Asestablished companies in the ophthalmic market with a solid client base, GCand PAA have promising growth potential. Their addition to JMI's portfoliowill generate valuable synergies between our existing optical and ophthalmicbusiness units, and further reinforce JMI's position as an innovative leaderin healthcare publishing and communications."
About Jobson Medical Information LLC: JMI is a premier integratedhealthcare information and marketing services provider. Through itsdiversified, multi-media portfolio of marketing services, informationdatabases, trade publications, medical education programs, events, websitesand other digital and traditional media services, JMI is uniquely positionedto reach, educate and influence a highly targeted network of approximately onemillion healthcare professionals across more than 20 specialties. Adescription of JMI's products can be found online at www.jobson.com. JMI isan affiliate of The Wicks Group of Companies, L.L.C. (www.wicksgroup.com), aNew York-based private equity firm that invests in selected segments of thecommunications, information and media industries.
SOURCE Jobson Medical Information LLC
