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Jefferson West High School Wins National got milk?(R) Refuel Your School Contest

Tuesday, October 7, 2008 General News J E 4
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MERIDEN, Kan., Oct. 6 Refueling and staying fit has becomesecond nature to the superstar athletes at Jefferson West High School. TheNational Milk Mustache "got milk?(R)" campaign announced today that the TigersBoys Basketball team has earned the title of Body By Milk MVP (Milk's ValuedPlayers). The team was nominated to be part of the first-ever nationwideRefuel Your School contest which rewards high school athletic teams thatchoose chocolate milk to refuel and rehydrate after that big game, practice orworkout.

Jefferson West High School Body By Milk MVPs

Former Tiger and recent Jefferson West High School graduate, Tom Shirleysubmitted a photo to the Refuel Your School contest showcasing how the teamrefuels with chocolate milk. The photo scored the Tigers a place as one of 25teams nationwide to be named a Body By Milk MVP (Milk's Valued Players) by gotmilk? (R) and the School Nutrition Association.

"There's no substitute for milk," said Athletic Director John Riley. "Iencourage players to eat and drink nutritious foods -- and always includechocolate milk as part of their recovery routine to stay hydrated and to buildstrong muscles."

In recognition of the Body By Milk MVPs at Jefferson West High School, thegot milk?(R) campaign will make a cross-country trek to Meriden on Wednesday,October 8 to host a celebratory Refuel Rally and present the team with a$1,000 grant, plus $1,000 from adidas(R) for new equipment and more.

Chocolate Milk Steps Up To the Plate

Scientists have evaluated chocolate milk as a post-exercise drink and haveidentified several reasons why it may be an effective recovery aid: chocolatemilk contains a combination of carbohydrates and protein to help replenishexhausted muscles after exercise, provides fluids to assist with rehydration,and it contains "electrolytes," such as potassium and other minerals likecalcium, that are lost in sweat.

Milk contains nine essential nutrients, including calcium and vitamin D tomaintain bone strength, and high-quality protein that helps build muscle whencombined with exercise. Three 8-ounce glasses of lowfat or fat free milk arerecommended each day, which provides about half of the protein teenagers needeach day.

Go Pro For A Day!

In conjunction with the Refuel Your School contest, the Body By Milk(R)campaign is offering up the VIP experience of a lifetime through the Go ProFor A Day sweepstakes. From September through November of this year, threeteens will receive a trip for two for a once-in-a-lifetime sports experiencewhere they can live a day in the life of sports superstars Dwight Howard, JozyAltidore or Ana Ivanovic. Fifty second place winners will receive a $250adidas(R) gift card. Log onto http://bodybymilk.com today for a chance to gopro.

Dwight Howard's Latest Slam Dunk

On and off the court, Orlando Magic star forward, Dwight Howard iscommitted to staying fit. As a leading NBA star, Howard undergoes intenseworkouts and has a rigorous schedule but still gets the unique mix of keynutrients he needs to refuel by drinking chocolate milk after practice.

To kick off the 25-city tour, Howard and the got milk?(R) campaign hostedan honorary pep rally at Howard's alma mater, Southwest Atlanta ChristianAcademy to give students the first look at his new Milk Mustache ad.

The caption reads, "Need a strong rebound? Slam some milk. It's a greatchoice after exercise, with protein to help build muscle and a unique mix ofnutrients to refuel. So train hard and drink lowfat or fat free milk. It's gotgame."

Howard joins tennis pro Ana Ivanovic and soccer star Jozy Altidore as thelatest celebs to join the "Body By Milk(R)" campaign, created to encourageteens to drink 3 glasses of lowfat or fat free milk everyday, be active andeat right to stay lean and healthy.

Body By Milk(R) is part of the National Milk Mustache "got milk?"Campaign, a multi-faceted education program focused on the health benefits ofmilk. The campaign is managed by the Milk Processor Education Program(MilkPEP) in Washington, D.C., which is funded by the nation's milkprocessors, who are committed to increasing fluid milk consumption. Thetagline "got milk?"(R) was created for the California Milk Processor Board byGoodby Silverstein & Partners and is licensed by the national milk processorand dairy producer groups.

SOURCE Milk Processor Education Program
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