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Jeans Don't Lie

Thursday, September 20, 2007 General News
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BATTLE CREEK, Mich., Sept. 19 After the poolshave closed and the final backyard summer barbecue wraps up, it's time to getready for fall. That's when the ultimate moment of truth sets in -- will lastseason's jeans still fit or was summer one long vacation from steady weightmanagement?
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There's no fooling the jeans -- many women ditch the scale and use afavorite pair of jeans as the barometer for weight-management success. So forconsumers whose jeans are a bit tight around the waist, Kellogg's(R) SpecialK(R) is here to help. Beginning in September, Special K(R) is offering a wayto drop up to a jeans size in two weeks(1) and receive a $10 voucher toward anew pair of jeans.
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Dropping a Jeans Size Just Got Easier

Fitting rooms often sound like an aerobics class with all the bending andstretching to get the jeans on and zipped. Instead of using fitting roomcalisthenics to fit into jeans, take the Special K Challenge(TM) this fall todrop up to a jean size in just two weeks(1).

Not only will Special K help consumers lose weight and drop up to a jeansize, but they'll help towards the cost of new, stylish jeans. When purchasingspecially marked packages of Special K(R) products, participants can get a $10voucher toward the cost of a new pair of stylish jeans.

Consumers can receive the $10 voucher by mailing five tokens and acompleted official order form from the Special K(R) products, including any ofthe Special K(R) Cereals, Special K(R) Cereal Bars, Special K(TM) Snack Bites,Special K(R) Eggo(R) Waffles and the recently added Protein Product line thatincludes Special K2O(TM) Protein Water, Special K(TM) Protein Meal Bars andSpecial K(TM) Protein Snack Bars.

To ensure consumers get the best jeans for their new shape, Special K hasteamed up with celebrity stylist Robert Verdi to offer participants tips onchoosing the best styles for their new shape. "There are jeans for every bodyshape and size. With the help of the Special K Challenge(TM) there is noreason to be a 'denim don't' this fall," says Verdi. "A new pair of fabulousjeans is a great way to show the world your new slimmer figure."

Drop Into Your Jeans with the Special K Challenge(TM)

The Special K Challenge(TM) is a simple, great tasting way to drop up to ajean size in just two weeks. The Challenge takes the guesswork out of weightloss by telling consumers to replace two meals with a Special K(R) Cereal orMeal Replacement Bar followed by a reasonable, healthy third meal. The SpecialK Challenge(TM) includes a broad range of Special K(R) products to meet manytaste and flavor preferences, and consumers also have a chance to addadditional variety with the third meal. And the more options, the more likelyconsumers are to succeed with their weight-loss goals. For full details on TheSpecial K Challenge(TM) visit www.SpecialK.com.

Cereal like Special K(R) Red Berries jumpstarts the morning, and theSpecial K2O(TM) Protein Water is great for mid-afternoon refreshment.For on-the-go women, there are the Special K(TM) Protein Meal Bars and for anafternoon snack, try the Special K(TM) Protein Snack Bars. Looking your bestin your new fall jeans just got easier with the help of all-day, weight-losssolutions from Special K(R).

The Special K Challenge(TM) and Drop a Jeans Size promotion begins thisfall. Learn more about the promotion and about customizing The Challenge withyour favorite Special K(R) products by searching "Special K" at Yahoo!

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is theworld's leading producer of cereal and a leading producer of conveniencefoods, including cookies, crackers, toaster pastries, cereal bars, frozenwaffles, and meat alternatives. The company's brands include Kellogg's,Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray,Austin, Morningstar
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