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Jamba Juice Unveils All Fruit Smoothie School Lunch Program

Thursday, February 25, 2010 Diet & Nutrition News J E 4
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New Initiative Builds Upon Jamba's Ongoing Efforts to Promote Fun, Innovative Solutions for Healthier Schools

EMERYVILLE, Calif., Feb. 24 /PRNewswire-FirstCall/ -- Jamba Juice (Nasdaq: JMBA) announced today a new school lunch program to help schools offer their students a better-for-you beverage alternative in the school cafeteria.  The Jamba Juice School Lunch Program provides schools with the ability to purchase and sell Jamba Juice's All Fruit™ smoothie line at fixed and reduced prices. Healthy, refreshing All Fruit™ smoothies are made with real whole fruit, juice, and ice.

Part of Jamba's overall commitment to promoting health, wellness and physical activity among the nation's students, the new program follows the Company's record breaking "Jamba Jump Day™" event earlier this month.  Hosted by Jamba Juice in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), the event activated more than 88,000 California children and adults to break the Guinness Book of World Records' record for "the most people jumping or skipping rope at the same time."  Today's announcement builds upon the momentum of Jamba Jump Day™ with the goal of helping parents, teachers and students successfully address the problem of childhood obesity through nutrition education and healthier choices in school cafeterias.  

"Jamba is proud of these innovative programs that provide a unique ability to bring health-oriented choices to our schools and students," said James D. White, President and CEO, Jamba Juice Company. "These programs also highlight our passion to promote greater physical fitness activities in schools and communities throughout the United States."

Mr. White made the announcement while attending the 2010 Summit on Health, Nutrition and Obesity.  The event brought together policy leaders and experts on health, wellness and obesity, including former President Bill Clinton.  Discussions included topics on future health, wellness and obesity prevention policies. Mr. White used the opportunity to applaud the Governor, the First Lady of California Maria Shriver and First Lady Michelle Obama, for their leadership on these important issues and pledged Jamba Juice's support for the "Let's Move" campaign and other partnerships to promote healthier living.

"Jamba is proud to be part of this distinguished group of leaders and organizations working together to address the obesity challenges our nation faces," said Mr. White.  "Jamba brings unique solutions to the table.  We are activating the innovation and spirit of our Company and employees to inspire healthy living and more physical activity, particularly among youth."

Last year, Jamba Juice announced a partnership with the National PTA to support parents and teachers in creating school-based programs that encourage healthy lifestyle choices.  Jamba Juice has a goal to raise $1 million through its School Appreciation Card—a keychain sized swipe card that can be used with every purchase at participating Jamba Juice store locations.  Schools can learn more about the partnership and how to sign-up by visiting www.jambajuice.com/PTA.

Jamba Juice will continue to build a strong health and wellness platform that supports the goals of "Let's Move" and is ready to lend support to the initiative.  With a nationally recognized brand that makes people feel good and inspires healthy living, Jamba Juice has over 740 locations and thousands of employees throughout the country to help activate millions of young people in fun, innovative ways.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

SOURCE Jamba Juice

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