Jamba Juice Kicks Off Cal South Relationship During Its SuperActive Summer

Wednesday, July 21, 2010 General News
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EMERYVILLE, Calif., July 20 Jamba Juice (Nasdaq: JMBA) announced today that it has entered a multi-year agreement with Cal South, the California State Soccer Association-South. On a continued mission to help communities get out and get active, Jamba Juice will be teaming up with Cal South's leagues, clubs, tournaments and members to provide in store and out of store purchase of its great tasting, better for you smoothie and quick serve food products. Jamba Juice will also offer special discount programs and rebates on sales of Jamba products made at select Cal South events.

Designated as the Official Quick Refreshment Restaurant Sponsor at Cal South, Jamba Juice will have the opportunity to form relationships with local Cal South clubs and leagues as well as have a presence at the 130 Cal South sanctioned tournaments. Local Jamba Juice stores will be on site at the events, selling Jamba Juice products and a percentage of all sales will be given back to the clubs and tournaments in support of their programs.

"Jamba Juice has had a longtime commitment to inspire healthy living and give back to our local communities," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "Our SuperActive Summer is all about encouraging fans to find ways to get active, and Cal South is a perfect embodiment of this. Soccer is a sport that contributes to the lives of healthy kids and we are excited to join in their mission."

"Our relationship with Jamba Juice is a perfect fit," said Johnnie Garza, President, Cal South. "Our players and families are always on the move, looking for healthy as well as tasty food choices. Jamba Juice will provide delicious, better for you products to our members and financial support through fundraising--which will be a huge hit."

Jamba Juice has been an avid supporter of local organizations since its inception, offering offsite and in-store fundraising programs to help keep kids healthy and active. For more information on Jamba Juice fundraising, please visit: www.jambajuice.com or become a fan on Facebook at: www.facebook.com/jambajuice

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of April 20, 2010, Jamba Juice had 745 locations consisting of 458 company-owned and operated stores and 287 franchise stores. For the nearest location or a complete menu visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About Cal South

The California State Soccer Association - South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation, United States Adult Soccer Association and United States Youth Soccer. Cal South represents 230 Member Leagues and Clubs comprising our membership of more than 160,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South, visit www.calsouth.com.

Forward Looking Statement

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management. Words such as "outlook", "believes", "expects", "plans", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba Juice


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