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Jamba Juice Announces CAHPERD 'Give Back Day' on Friday, January 22

Friday, January 22, 2010 General News J E 4
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EMERYVILLE, Calif., Jan. 21 (Nasdaq: JMBA)--Jamba Juice Company and The California Association for Health, Physical Education, Recreation and Dance (CAHPERD) announced today it will host a CAHPERD "Give Back Day" on Friday, January 22 at select California Jamba JuiceŽ stores. In support of the CAHPERD Jamba Jump Day event--a mass attempt to break the Guinness World Record for the "Most People Jumping/Skipping Rope at the Same Time"--a portion of all proceeds on that day will support the purchase of jump ropes and other expenses needed to successfully implement the event.

Taking place on February 1, 2010, at 9am, CAHPERD Jamba Jump Day will amass over 80,000 Californians in schools, nonprofit organizations, businesses, service organizations and clubs statewide as they jump rope simultaneously for 10 minutes--encouraging healthy living in both children and adults alike. Coordinated via live webcast and broadcast online, CAHPERD and Jamba Juice hope to break the current Australian record of 59,000 jumpers.

"We are very excited to sponsor the CAHPERD Jamba Jump Day event--but we need your help," said James D. White, president and CEO, Jamba Juice Company. "On Friday, January 22, visit a participating California, Jamba Juice store, purchase your favorite smoothie, hot oatmeal, grab 'n go item or other Jamba offerings, and a portion of your sale will be donated to help support this amazing event. At Jamba, we are always looking for fun ways to encourage people to lead healthy and active lifestyles. Together with CAHPERD and the Jamba community, we can help Californians get some aerobic activity and jump over this world record."

In addition to giving back a portion of the proceeds from those sales to help fund the event, Jamba Juice will also host several CAHPERD volunteer tables outside of select California Jamba Juice locations where you can drop off slightly used or new jump ropes, make donations, get information and register to participate in this ground-breaking event.

With February 1 kicking off American Heart Month, both CAHPERD and Jamba Juice hope that Jamba Jump Day and its support of rope skipping curriculum, will remind all that it doesn't require a great deal of money, expensive equipment or special, elite sports skills to be healthy and fit. To be a part of Jamba Jump Day and break the Guinness Record, simply visit www.cahperd.org, sign up and jump your heart out for ten minutes on February 1, 2010.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICEŽ stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About CAHPERD

The California Association for Health, Physical Education, Recreation and Dance (CAHPERD), founded in 1930, is a nonprofit, voluntary membership organization formed exclusively to promote the development and implementation of school, community and statewide health, physical education, recreation and dance programs. CAHPERD is comprised of Californians dedicated to health, wellness and fitness (especially for children), and include professional educators, administrators, researchers, youth leaders, students, dance scientists and instructors, coaches, sports medicine professionals, dancers, staff members of medical care facilities and public health agencies, fitness professionals, choreographers, therapists, recreation professionals, and others with career interests in the movement related fields. CAHPERD provides professional development opportunities for health and wellness professionals, including a CAHPERD State Conference March 4-7, 2010 in Ontario, California. Additionally, CAHPERD will be leading a statewide attempt to break the World's Record for "The Most People Jumping/Skipping Rope at the Same Time," on February 1, 2010. CAHPERD also provides health and physical education programs directly to students, including the annual Southwest Dance and Acro-Sports Workshop in May 2010. For further information, please check: www.cahperd.org, or call (916) 922-3596.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "plans", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba, Inc.
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