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Jabra and Mogreet Tell World About Perils of 'Cellbow'

Wednesday, May 12, 2010 General News J E 4
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First International, Multi-Lingual Video Mobile Marketing Program Launches, Educating Mobile Phone Users Around Globe About the Cellbow Pandemic

LOS ANGELES and NASHUA, N.H., May 12 /PRNewswire/ -- Jabra, the world leader in innovative headset and speakerphone solutions, and Mogreet, Inc., a leader in mobile video marketing, have partnered to create a ground-breaking, international Multimedia Messaging Service (MMS)-based mobile video marketing campaign.  The campaign was designed to create awareness and interest in "Cellbow," or cubital tunnel syndrome, a medical condition resulting from excessive cell phone use without a proper hands-free device.

Consumers are invited to visit GotCellbow.com, a campaign microsite that features a humorous, tongue-in-cheek video about how cell phone users have been contracting elbow pains and injuries while talking on their phones and cradling the device in awkward positions.  The video, which showcases how "two hands are better than one" and the benefits of wearing a Bluetooth headset, has already been translated into 8 languages and shared virally in those respective countries including French, German, Italian, Russian, Japanese and Chinese.  Consumers can also enter to win an international sweepstakes by passing the video onto a "friend in need of help" via e-card or mobile greeting.

GotCellbow.com is the first-ever trans-Atlantic mobile video marketing campaign created.  Using Mogreet's MMS messaging platform, consumers are able to share the Cellbow video with friends and family in the U.S., Canada and U.K., as well as via Facebook, Twitter, MySpace and other social networks.  This is the first instance of a mobile video (MMS) campaign launching simultaneously across multiple countries and over thirty-five wireless carriers including AT&T, Verizon Wireless, T-Mobile, and Sprint.

"The Cellbow campaign is our creative response to a real, growing issue facing many consumers," said Dorthe Larsen, head of marketing, mobile division at GN Netcom.  "The shift from technology use to abuse is a fine line -- though most cases can be cured through behavioral changes.  Take computer eye strain or gamer's thumb, for example.  As technology afflictions become more prevalent in our lives, creative public awareness campaigns with real, actionable solutions are needed."  

"Mogreet is incredibly pleased to be part of this campaign -- the first of its kind.  As mobile messaging is the new language for how the world communicates, Jabra has recognized and executed a campaign that enables them to reach their customers anytime, anywhere through a viral mobile video," said James Citron, CEO of Mogreet.  "Furthermore, Jabra has recognized that they can implement a campaign with wit, humor, and appeal to consumers across multiple regions."

For more information on the Got Cellbow Campaign or to watch the video, visit www.GotCellbow.com.  Information on where to buy Jabra hands-free devices can be found at www.jabra.com/buy.

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 850 employees and sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets and in-car speakerphones for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.

About Mogreet, Inc.

Mogreet is the world's first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States, with additional reach into Canada and the UK. Founded in 2006, the company has raised $7 million USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.

SOURCE Jabra

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