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It's Cold Outside! Warm Up in Select Downtown Chicago Heated Bus Shelters Courtesy of TYLENOL(r) Warming Liquids

Tuesday, January 27, 2009 General News J E 4
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CHICAGO, Jan. 26 The makers of TYLENOL(r) Warming Liquids have set out to warm up chilly Chicago bus riders by heating ten bus shelters in the downtown area. The shelters, which will be heated until March 8, can be found at the following locations:





Experiential marketing, such as heated bus shelters, has become an increasingly popular means of connecting with consumers and providing them with a relevant sensation instead of just a message. In addition to the heated bus shelters, TYLENOL(r) Warming Liquids advertisements at ten other locations in Chicago will feature heated panels.



TYLENOL(r) Warming Liquids relieve painful cold symptoms and provide a gentle, warming sensation -- so you not only feel warmer, you feel better. They are available in three formulations, all in a honey-lemon flavor: TYLENOL(r) Warming Cough & Sore Throat Nighttime, TYLENOL(r) Warming Cold Multi-Symptom Nighttime, and TYLENOL(r) Warming Cough & Severe Congestion Daytime.



For more information, visit www.tylenol.com, or call the TYLENOL(r) consumer hotline at 1-877-TYLENOL (English) or 1-888-466-8746 (Spanish).



McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL(r) (acetaminophen) products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL(r) product line consists of hundreds of products across a variety of pain categories including: arthritis pain, pain with accompanying sleeplessness and pain with cough, colds and allergies. Other McNeil Consumer Healthcare brands include BENADRYL(r) allergy medicines; IMODIUM(r) A-D anti-diarrheal; MOTRIN(r) IB; PediaCare(r) upper respiratory medicines for children; ROLAIDS(r) antacid products; ST. JOSEPH(r) Adult Regimen Aspirin; SUDAFED(r) and SUDAFED PE(r) nasal decongestants; and ZYRTEC(r) over-the-counter antihistamines for adults and children.



-- 16 South Clark Street @ Madison -- 197 North State Street @ Lake -- 300 North Michigan Avenue @ Wacker Place -- 431 North Michigan Avenue @ Hubbard -- 757 North Michigan Avenue @ Chicago -- 538 West Madison Street @ Clinton -- 1 East Washington Avenue @ State -- 5 South Michigan Avenue @ Madison -- 221 North LaSalle Drive @ Haddock Place -- 533 North Dearborn Street @ Grand

SOURCE McNEIL-PPC, Inc.
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