REDWOOD CITY, Calif., Aug. 31, 2011 /PRNewswire/ -- Fitness is about to become a lot more fun with Striiv. The
Striiv offers a playful approach to fitness. Comprised of social game and technology industry veterans, the team behind Striiv brings a wealth of business and development experience to defining this new product category at the forefront of gaming and personal health. Whether it's a real workout or simple daily interactions like walking to lunch, taking the stairs, or shopping – with Striiv any activity is earned, tracked and transformed into an opportunity to get fit, give back, and have fun.
"Fitness and health are top-of-mind today. But for many people, especially moms juggling careers and family, finding time for exercise is hard to fit in to a busy day," says David Wang, CEO and co-founder of Striiv. "We've combined charities, gaming, and personal challenges with cutting-edge technology to create a seamless way to motivate physical activity. We're building a playful and inspiring 'movement around movement' so that fitness now fits throughout your day."
Small, convenient and designed to easily move between a key chain, belt clip, or pocket, Striiv is always with you and always on. Striiv features a high-resolution color touch screen to track your progress. Key features include:
Striiv is designed to be used directly out of the box, no set up required. Tutorials are built into the device. Additionally, Striiv can be connected to an online portal via a computer USB port to upgrade new applications, charities, and games, or post updates to Facebook.
Striiv launches in mid-October for $99. To pre-order Striiv, visit www.striiv.com.
About the Company
Based in Redwood City, Striiv is comprised of team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Their first product, Striiv, launches in October 2011 and aims to start a movement around movement by taking active gaming outside the living room to motivate fitness. For more information, visit www.striiv.com. Find Striiv on Facebook (www.striiv.com/facebook) or follow on Twitter @Striiv.
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