Advertisement
(Photo: http://www.newscom.com/cgi-bin/prnh/20100405/NY81179)
Having a radiant smile that leaves an unforgettable impression is now easier than ever with the introduction of the Crest and Oral-B 3D White collection, which launched in March 2010. Start seeing a whiter smile in 1 DAY when you use the Crest 3D White collection with the Professional Effects Whitestrips. Now everyone can have a 3D White smile that will make heads turn.
Advertisement
"Research shows that many consumers are overwhelmed by the vast selection of whitening products available, which causes them to experience confusion when making purchasing decisions and ultimately express dissatisfaction with their results," says Doreen Bayliff, Vice President P&G North American Oral Care. "We created the new 3D White collection so that consumers can easily choose the ideal combination of products for them, based on their desired level of whitening, effort and price point. And, with the use of the 3D White collection, we can guarantee consumers will not only see a whiter smile, but also be happy with their results."
Clean, Whiten and Stain Protection
To manage both surface stains and those deep within the tooth, it is necessary to approach the smile care routine similarly as any beauty care routine--with daily and periodic treatment solutions. In the case of stains, to achieve the whitest teeth possible, periodic deep treatments should be used to remove embedded stains, while daily care is necessary to removes surface stains.
The 3D White collection was created as a system to address both the surface stains as well as embedded stains in the following ways:
3D WHITE COLLECTION:
Crest 3D White Professional Effects Whitestrips with Advanced Seal technology (Mass market retailers nationwide, $50 for 20 doses); provide professional-level whitening at home. They should be worn once a day for 30 minutes after which, the strips remove clean, leaving nothing but a whiter smile behind.
Its unique features and benefits include:
Crest 3D White Vivid Toothpaste (Mass market retailers nationwide, 5.8oz for $3.75); provides up to 80% stain removal for a whiter smile in 14 days.
Its unique features and benefits include:
Crest 3D White MultiCare Whitening Rinse (Mass market retailers nationwide, 473ml for $5.89); removes and protects against surface stains for a whiter smile.
Its unique features and benefits include:
Oral-B Pulsar 3D White Advanced Vivid Toothbrush (Mass market retailers nationwide, $6.99)
Its unique features and benefits include:
Oral-B Advantage 3D White Vivid Toothbrush (Mass market retailers nationwide, $3.49)
Its unique features and benefits include:
The Crest and Oral-B 3D White collection is the solution for people who want teeth that are not just white, they're 3D White: so radiant that they stand out and leave an unforgettable impression.
Visit www.3dwhite.com for more information and retail availability.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
(1) GfK Roper Public Affairs & Media (2008)
1. Whitens: 3D White Professional Effects Whitestrips deep clean to get at stains embedded below the tooth surface that cannot be reached by brushing or rinsing alone 2. Cleans: 3D White Vivid Toothpastes and Oral-B 3D White Toothbrushes remove stains on the tooth surface 3. Protects: 3D White MultiCare Rinse and Advanced Vivid Toothpaste surround teeth with a stain barrier, repelling stains to help prevent future stains from forming
SOURCE Procter & Gamble
