Insure.com, Inc. Announces Name Change to Life Quotes, Inc. and Nasdaq Ticker Symbol Change to QUOT Effective October 28, 2009

Monday, October 26, 2009 General News
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DARIEN, Ill., Oct. 26 /PRNewswire-FirstCall/ -- Insure.com, Inc. (Nasdaq: NSUR), announced today that it has completed its

corporate name change to Life Quotes, Inc.  The Company also announced that its Nasdaq ticker symbol will be changed to QUOT effective with the opening of the market on October 28, 2009.

"We are very excited about

starting this next phase of our corporate life and we are especially anxious to sharpen our focus to further develop our life brokerage, remote agent and insurance lead generation activities under the Life Quotes and Consumer Insurance Guide brand names," remarked Robert Bland, chairman and CEO.  "We think that there's a bright future in serving the self-directed insurance shopper."

As previously announced on October 9, 2009, the Company sold its Insure.com brand name, including certain trademarks, urls, websites, website content, and its insurance articles library for $16 million.  The Company initially acquired those assets in 2001 for $1.6 million.  

About Life Quotes, Inc.

Originally founded in 1984 as Quotesmith Corporation, Life Quotes, Inc. owns and operates a comprehensive consumer information service and companion insurance brokerage service that caters to the needs of self-directed insurance shoppers.  Visitors to the Company's flagship Web site www.lifequotes.com, are able to obtain free, instant car insurance quotes, instant life insurance quotes, home, business and health insurance quotes from leading insurers and have the freedom to buy online or by phone from any company shown.  Life Quotes, Inc. generates revenues from receipt of industry-standard commissions, including back-end bonus commissions and volume-based contingent bonus commissions that are paid by participating insurance companies.  We also generate revenues from the sale of Web site traffic and insurance leads to various third parties.  Shares of the Company's common stock trade on the Nasdaq Capital Market under the symbol NSUR.

SOURCE Life Quotes, Inc.



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