InsiteResearch Market Momentum Continues to Accelerate

Thursday, September 17, 2009 General News
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BRIDGEWATER, N.J., Sept. 14 InsiteResearch, LLC, a leading provider of Key Opinion Leader (KOL) relationship management, identification, influence mapping and automated data services to the life sciences industry, is gaining momentum in its impact to support expanding customer needs to most effectively interact with physicians. Eric Johnson, senior vice president and general manager, InsiteResearch, will address two upcoming major industry conferences as a lead speaker. Furthermore, InsiteResearch was recently covered in the Gartner report, "Key Opinion Leader Management in Life Sciences: Utilizing the Peer Channel to Educate and Inform Physicians" by Dale Hagemayer.

Johnson will be a presenter at the ExL Pharma 5th Annual Medical Science Liaison Best Practices Conference to be held September 16-17, 2009 at the Omni San Diego, California. Johnson's address will include strategies to optimize Key Opinion Leader identification for information dissemination and education. Johnson will also explore the impact of the Physician Sunshine Payment Act on Key Opinion Leader segmentation.

Later this year, Johnson will be a key presenter at CBI's 6th Annual Conference, "Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders," to be held November 9-10, 2009 at the Princeton, NJ Hyatt Regency. He will discuss trends and best practices for Key Opinion Leader relationship management.

"We are proud of Insite's capabilities to support their clients with service and innovative technology, which makes them important partners in the pharmaceuticals industry," said Jeff Brady, president, Advanced Health Media, parent company of InsiteResearch.

The Gartner report, published on June 15, 2009, is available to Gartner clients at www.gartner.com.

About InsiteResearch, LLC

InsiteResearch, LLC, a division of Advanced Health Media, LLC is a Pharmaceutical and Biotech industry leader in providing customized and comprehensive solutions for Key Opinion Leader (KOL) identification, influence mapping, secondary/primary market research, automated data services and enterprise wide relationship management. Today, many leading global companies rely on InsiteResearch's proprietary technology solutions: The Keystone(TM) of KOL Management, InsiteNow(TM) KOL Data Services and IM2(TM) KOL Mapping to build more effective relationships with KOLs. For more information, please see the InsiteResearch website at www.insiteresearch.net.

About Advanced Health Media, LLC

Advanced Health Media (AHM) is the leading U.S. provider of speaker-led meeting logistics, state and federal regulatory compliance technology, thought leader development and medical communications. AHM has developed and markets a fully integrated suite of hosted technology solutions and sales support services designed to address the diverse operational and compliance management needs of its clients, including corporate speaker bureau and event management solutions, sales force automation technology, customer relationship management, and compliance tracking and reporting systems. AHM also provides full-service medical communications, including strategic communication strategy, publication planning, scientific meetings and key opinion leader advocacy development. AHM provides services to more than 50 companies in the pharmaceutical sector.

Headquartered in Bridgewater, N.J., and with offices in Union and Somerville, N.J. and Chesapeake, Va., AHM is the parent company of AHM Solutions; Centeon Solutions; Embryon, LLC; Cogenix, LLC; ProMedix, LLC; and InsiteResearch, LLC. For more information, please visit the AHM Web site at www.ahmdirect.com.

SOURCE InsiteResearch, LLC


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