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Innerscope Research Strengthens Management Team With Three Executive Appointments

Saturday, November 22, 2008 General News
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BOSTON, Nov. 21 Innerscope Research(TM), a revolutionarybiometric media research firm specializing in Emotional Response Measurement,announced today the appointment of three executives who will strengthen thecompany's research and development, business strategy and marketinginitiatives.
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The three appointments, who deliver a combined 60 years of experience,include Geoffrey Gill as Chief Financial Officer and Vice President ofStrategy; Dr. Ravi Kothuri as Vice President of Technology and Research &Development; and Donna DeAngelis as Vice President and General Manager.
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"We are very excited to bring such leadership and expertise toInnerscope," said Dr. Carl Marci, Innerscope co-founder and CEO. "Theirbreadth of experience will significantly impact all aspects of Innerscope'sfuture growth."

Gill brings to Innerscope broad executive skills in strategy formulation,operations and finance. Prior to joining Innerscope Research, Gill led globalsales and marketing for a division of Weidmann Electrical Technology, Inc.,helping to more than double the division's sales in three years.

Dr. Kothuri, a database industry innovator for more than 15 years, willimplement novel techniques for analyzing audience engagement in commercialadvertisements, television shows and other media/marketing services. Prior tojoining Innerscope, Dr. Kothuri spent 10 years at Oracle, where he architectedvarious software products. He holds 25 patents on specific Oracle technology.

DeAngelis, who has held executive leadership positions in technology,healthcare and service sectors, brings to Innerscope significant experience inmarketing, customer relationship management and operations. Prior toInnerscope, DeAngelis served vice president of marketing for global leaderDigitas.

About Innerscope Research

Innerscope Research(TM) is leading the next generation of media research.With a strong focus on measuring unspoken emotional responses, the basis ofconsumer behaviors, Innerscope provides Fortune 100 companies with deepinsights and actionable solutions. Founded by Harvard and MIT scientists,Innerscope leverages the latest advances in biometrics, neuroscience and eyetracking to efficiently measure unbiased moment-to-moment emotional engagementto a wide variety of media messages. The result is an unprecedented level ofinsight that is a better predictor of consumer behaviors.

For more information, visit www.innerscoperesearch.com

SOURCE Innerscope Research
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