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Informed Medical Communications Appoints Steven Budd as New Chief Executive Officer

Tuesday, November 6, 2007 General News J E 4
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NEW YORK, Nov. 5 Informed Medical Communications (IMC), aninteractive medical information service company, has named Steven K. Budd asChief Executive Officer. The announcement was made today by IMC's Board ofDirectors and takes effect immediately. Based in IMC's Edison, New Jerseyoffice, Mr. Budd replaces former IMC CEO Thomas Patton who will remain withthe company as Chairman of the Board.

The new CEO brings more than twenty five years of sales, marketing andmedical communications experience to IMC, most recently as President of PDI,Inc, a position he held since 2000. After joining PDI in 1996 as ExecutiveVice President, Mr. Budd was appointed Chief Operating Officer in 1998 and wasa member of the team that brought the company through its successful IPO.During his tenure at PDI, he helped vault the company to a leadership positionin providing sales and marketing services to the bio-pharmaceutical industry,at its peak achieving revenues in excess of $400 million with four thousandemployees and a market valuation of over $1 billion.

"Steve's high-level management experience and stellar track record withinthe healthcare industry make him the perfect fit to lead IMC as we expand ourcore businesses and develop new products and services," noted Tom Flynn ofFerrer Freeman & Company and an IMC Board Member. "It's a rare individualthat combines Steve's passion for the business with his breadth of knowledgeand we couldn't be more excited for our employees and clients," added PatrickHeron of Frazier Healthcare and an IMC Board Member. Mr. Budd said that helooks forward to working with IMC's talented leadership team to leverage thecompany's stellar reputation within the industry and increase its visibilityand market share.

The company's Peer Group division, lead by President Kathleen Bresette, isan established leader in the area of peer-influence conferences for thehealthcare and pharmaceutical industries. Mr. Budd lauded the company'sprominent role in creating and perfecting the expert moderator-lead conferenceformat and its unwavering commitment to providing significant, measurablevalue to clients. He also noted the company's exceptional ability to overcomecurrent marketplace challenges faced by clients by maintaining a constantfocus on innovative, effective and customized campaigns. "Our objective," Mr.Budd continued, "is to proactively add value to our clients -- to be seen asan extension of their internal teams -- with flexible and ever-evolvingservice offerings."

The new CEO also pointed to the innovation and superior services of thecompany's HealthTalk division, lead by President Mike Cunnion. HealthTalk is aleading online provider of interactive chronic care programming and healthinformation for patients and caregivers. With over 500,000 active membersacross 20 disease networks, HealthTalk, serves the nation's growing chroniccare population by providing indispensable, highly-relevant information andsupport through active communities, multi-media programming and advice fromthe nation's leading medical experts. "I'm excited about the groundbreakingwork that's been accomplished by HealthTalk in building a unique medicallyrelevant consumer resource," Mr. Budd stressed, "and I believe this propertyis destined to play a significant role in the expanding Direct-to-Patientmarket."

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com),headquartered in New York City, is an interactive medical marketing group ofcompanies providing services to the biopharmaceutical industry. The companiesinclude: The Peer Group, an industry innovator and leader in conductingpeer-to-peer medical programs; HealthTalk, a pioneer in providing diseaseinformation and support resources that empower patients and caregivers copingwith serious medical conditions to proactively and effectively manage theirdise
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