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Informed Medical Communications Appoints Charles T. Saldarini to Board of Directors

Tuesday, November 13, 2007 General News J E 4
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NEW YORK, Nov. 12 Informed Medical Communications (IMC),one of the nation's premier interactive medical information service companies,today named Charles T. Saldarini to its Board of Directors. The announcementwas issued by IMC CEO, Steven K. Budd, from the company's headquarters in NewYork City.

Mr. Saldarini brings to IMC an extensive history of entrepreneurialinnovation in the area of healthcare services, most recently as a drivingforce behind New Jersey-based PDI, Inc., a leading provider of outsourcedsales and marketing solutions to the biopharmaceutical industry. During his18-year tenure with the company, Mr. Saldarini played a central role inestablishing PDI as one of the healthcare industry's most respected servicecompanies.

Speaking on behalf of IMC, Mr. Budd said "we are thrilled to be gainingthe insights and experience of such an accomplished and well-respectedexecutive." The CEO added that today's appointment coincides with a recentexpansion of IMC's client base and a renewed focus on growing the company'sservice lines. "The timing is excellent," Mr. Budd noted, "for us to benefitfrom Chuck's experience in aggressively executing business plans whiledelivering meaningful innovation to clients."

Mr. Saldarini pointed to the stellar reputation of IMC's two maindivisions, The Peer Group and HealthTalk, and said that he was looking forwardto working with Mr. Budd once again and to helping guide IMC through its nextphase of development. "I have worked closely with Steve for many years,"Saldarini said, "and have the utmost confidence in his abilities to delivergreat value to both clients and shareholders."

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com),headquartered in New York City, is an interactive medical marketing group ofcompanies providing services to the biopharmaceutical industry. The companiesinclude: The Peer Group, an industry innovator and leader in conductingpeer-to-peer medical programs; HealthTalk, a pioneer in providing diseaseinformation and support resources that empower patients and caregivers copingwith serious medical conditions to proactively and effectively manage theirdiseases; RxDialogue, a consumer relationship marketing company designed togive patients a deeper understanding of benefits and risks of treatmentoptions in a highly personalized format not provided in traditionaladvertising; and MRxHealth, a market research and consulting firm thatprovides insights into the development and effectiveness of non-traditionalmarketing programs for physicians and patients. The IMC network of companiesdelivers integrated marketing programs for patients, physicians, medicalprofessionals and payors, with the goal of improving the dialogue amongpatients and physicians in understanding health conditions and their medicaloptions. IMC is a private-equity backed, privately held company.

Contact: Patrick Aysseh, Informed Medical Communications, (646) 358-1304,patricka [at] informedmedical [dot] com

SOURCE Informed Medical Communications
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