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Individual Dental Insurance Now Available at Highmark Direct Retail Stores in Pittsburgh and Mechanicsburg

Wednesday, February 3, 2010 Health Insurance News J E 4
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PITTSBURGH, Feb. 2 Individuals and/or families can now purchase dental insurance at the Highmark Direct stores located in Pittsburgh and Mechanicsburg, Pa. iDental(SM), a product of United Concordia Dental, a Highmark subsidiary, offers five different plans geared toward the varying dental needs of college students, young families, senior citizens or anyone interested in purchasing portable, affordable dental insurance on their own.

"Dental insurance serves a complementary role to the health insurance products that we have sold in our stores since we opened our doors last year," said Steven Nelson, senior vice president of Corporate Marketing & Consumerism at Highmark. "We know this product option will meet a real need for consumers. And a healthy mouth may help other areas of the body stay healthy. Research has shown that poor oral health, in particular the presence of gum disease, may be associated with a number of health problems, including heart disease, stroke, diabetes and some pregnancy-related conditions."

Most of the iDental(SM) plans are designed to cover 100 percent of the cost of routine care, such as cleanings, exams and X-rays. Some plans also provide benefits for other covered procedures, such as fillings, crowns, dentures and implants.

"At least once a day, we have had a customer come into our stores and ask us for dental insurance," said Nelson. "We have seen a growing population of individuals who are purchasing insurance on their own, and our Highmark Direct stores will now be able to meet both their health and dental insurance needs."

Highmark is the only insurer in Pennsylvania with retail stores. Highmark Direct stores offer consumers in Highmark's service area the opportunity to meet one-on-one with a retail representative to discuss their health insurance options and their benefits as a Highmark member. Highmark Direct sells health insurance plans to individuals, seniors and small businesses.

The Pittsburgh Highmark Direct store is located at the McKnight Siebert Shopping Center at 4885 McKnight Road in Pittsburgh's North Hills. The Mechanicsburg Highmark Direct Store is located at the Silver Spring Square Shopping Center at 6416 Carlisle Pike in Mechanicsburg. To learn more, visit www.highmarkdirect.com.

The iDental product is underwritten by United Concordia Life and Health Insurance Company, which is an independent company that does not provide Highmark Inc. products or services.

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.8 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit www.highmark.com.

SOURCE Highmark Inc.
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