InVitria Further Strengthens Sales Team with Promotion of Brandy Sargent to Account Manager - Western United States

Thursday, September 4, 2008 General News J E 4
FORT COLLINS, Colo., Sept. 3 InVitria(, a leading global supplier of animal free productsthat enhance productivity, safety and time to market for companies in thebiopharmaceutical, cell culture, life science research and diagnosticsindustry, today announced the promotion of Brandy Sargent to Account Managerfor the Western United States.

"Brandy has played a vital role in the development and growth of theInVitria's business through her previous roles with the company and we expecther to have an even bigger impact in her new position as Account Manager,"said InVitria president Scott Deeter.

Brandy has been with InVitria since 2001, serving in a variety ofcapacities, including corporate communications and marketing. In her new role,she will work with customer accounts within the biopharmaceutical, cellculture and diagnostics industry located in the Western United States.

"I am very excited about my latest opportunity with InVitria," said BrandySargent. "InVitria's animal free product line offers customers a safe,cost-effective way to improve their bioprocessing productivity and productyield. The customer response to our products has been terrific and I amdelighted to be working closely with our customers as part of the front-linesales team," said Brandy.

In several studies, InVitria's Cellastim -- a recombinant albumindeveloped specifically as a cell culture ingredient -- enhances cell growthand productivity better than plasma-derived albumin. Cellastim can supplementchemically defined media as well as traditional media. It has beensuccessfully utilized in CHO, Hybridoma, NSO, Keratinocyte, Fibroblast andprimary cell media.

To learn more about InVitria's animal free products, including itsrecombinant albumin, please email

About InVitria (

InVitria has developed animal free cell culture ingredients that enhanceproductivity, safety and time to market for companies in thebiopharmaceutical, cell culture, life science research and diagnosticsindustry. InVitria's animal free product line includes:

-- Cellastim - Cellastim is an albumin used to replace bovine albumin andhuman albumin as a cell culture ingredient and biopharmaceutical formulationexcipient. Cellastim has been shown to improve mammalian cell cultureproductivity by up to 50% when compared with other forms of albumin. Cellastimalso has been an effective component in stem cell media and primary cellmedia.

-- Lacromin - Lacromin has been shown to replace bovine transferrin andhuman transferrin in cell culture media. In addition, Lacromin is a stronggrowth promotant as a cell culture ingredient in mammalian cell culture media.

-- Lysobac - Lysobac is a bacterial cell lysis agent that is moreefficient and more consistent compared to chicken lysozyme and provides higherprotein yield compared with mechanical cell lysis. Lysobac is used inbacterial fermentation to improve recombinant protein yields.



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