In the Battle of the Sexes - Who Will Go the Longest?

Thursday, March 18, 2010 General News
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VISTA, Calif., March 18 Aqua Sphere, the leader in high-end, innovative swim products, dares to see who will go the distance -- men or women?

As the sponsors of the Swim Challenge, Aqua Sphere, the company that promotes comfort and long-lasting performance in the water, has thrown down the gauntlet in an effort to raise funds and awareness for breast and prostate cancer and, in the process, determine who rules the pool.

Beginning April 1 through November 30, swimmers of all abilities can sign-up and sign on to http://www.swimchallenge.org each day to log their hours (not their laps) in the water. Whether they like it smooth or rough, on their backs or their stomachs -- it's not the stroke that matters but who will outlast their competition.

The Swim Challenge website will track the total time, men vs. women, via a "leader meter" posted on the website and created as a widget so that competitors can keep tabs on their counterparts. The site will also allow swimmers to individually track their personal progress in the pool, encouraging them to swim longer each day.

A $35,000 donation will be split between the Prostate Cancer Foundation (men) and The Breast Cancer Research Foundation (women); allocations will be determined by the cumulative hours swum by each gender.

"Regardless who wins, they both win," says Olivier Laguette, Director of Marketing for Aqua Sphere. "We've all been personally affected by cancer in some way or another, but instead of simply writing a check, we wanted to do something fun that would promote a healthy lifestyle as well as some healthy competition -- and a little bit of gender wars seemed appropriate."

Aqua Sphere, the originator of the "swim mask," is widely known for their line of comfortable aquatic eyewear, including the popular Seal and Vista masks and the Kaiman and Kayenne goggles. Designed for form and function, swimmers can simply fit the frames to their face and forget about them while they enjoy swimming for time, distance, exercise or just fun.

For more information on the Swim Challenge, visit us on the web at http://www.swimchallenge.org or join the Swim Challenge Facebook fan site. Twitter users can also follow swim_challenge for the latest updates.

Swim Challenge Logo: http://www.ereleases.com/pr/SwimChallenge.jpg

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

Contact: Jacqueline Edelman, JWalcher Communications (619) 295-7140, jacqueline@jwalcher.com

SOURCE Aqua Sphere


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