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IVS's dissolvable technology, PetStrips(TM), is a major breakthrough forthe oral delivery of vitamins and medications to companion animals and asubstantial improvement over precursor technology available to humans. WithPetStrips(TM), pet owners simply place tissue-thin strips in their pets'mouths and watch as they melt away. Importantly, PetStrips deliver activeingredients without water or the need to measure exact dosages.
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"We are very pleased with the work FIU's Biomedical Engineering team hasdone. PetStrips will revolutionize the way owners administer medications totheir pets, minimizing the need for pills or foul tasting liquids," says Dr.Jonathan Levine, of IVS.
Leading veterinary practices have embraced PetStrips, and IVS expects toannounce distribution deals for both North American and Europe shortly.Moreover, retailers have welcomed the opportunity to partner with the firstlifestyle brand devoted to the pet market and introduce IVS's full line ofinnovative products.
An early believer, Astor Group has incubated IVS since the development ofits initial technology. "After more than two years in the lab, we lookforward to sharing PetStrips and other innovative products with consumersaround North America," says Seth Zalkin, managing partner of Astor Group.
PetStrips will hit the shelves in select stores in early 2008.
About Innovative Veterinary Sciences
IVS leverages advances in technology to help people better care for pets.By combining innovative research and development and licensing best of breedtechnologies, IVS provides consumers with a comprehensive lifestyle brand thatthey depend on to help their pets live longer, happier and healthier lives.
Visit IVS online at: www.ivspethealth.com
About Astor Group LLC
Astor Group LLC is a boutique merchant bank and strategic advisory firmwith offices in New York and Miami. The Company's focus includes creativecompanies and entrepreneurs in the apparel, consumer goods, technology andcleantech sectors, whether they wish to execute growth strategies, raisecapital, sell their business or buy complementary companies. Unlike typicaladvisors, Astor Group often takes an active role, helping management identifycritical gaps, improve systems and craft compelling stories that articulateeach client's unique vision.
Visit Astor Group online at: www.theastorgroup.com
SOURCE Astor Group LLC
