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ING, one of the world's leading financial services companies, is a sponsorof premier distance running events across the country. Races include the INGNew York City Marathon, as well as the ING Georgia Marathon and Half Marathon,which takes place in Atlanta on March 30.
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The ING Run for Something Better was established as a charitable companionto ING's race sponsorships. It provides funding for free school-based runningprograms and encourages a healthy, active lifestyle in the fight againstchildhood obesity. Since its inception in 2003, the ING Run for SomethingBetter has reached thousands of children, parents and teachers nationally witha positive message about fitness. The program has donated more than onemillion dollars to youth running initiatives and has committed two milliondollars through 2010. ING also launched the Orange Laces Charitable Fund in2006, a campaign which allows the public to join in this effort.
"Building connections with communities and helping young people leadhealthy lives has been the cornerstone of the ING Run for Something Better,"noted Bishop. "We're thrilled with the program's success. Besides promotinghealth and self-esteem, it introduces young people to setting bigger goals inlife, like passing tests, graduating from college or planning one's finances."
In addition to the presentation, the ING Run for Something Better willalso benefit from a unique, fundraising event set up for conference attendees.To start the day, attendees are encouraged to support school running programsby working out in the hotel fitness center between 6:30 am and 8:00 am. Forevery participant who runs on a treadmill, rides an exercise bike or swimslaps in the pool, the RWRFC will donate $20 to ING's Run for Something Better.
David Hessekiel, president of the Run Walk Ride Fundraising Council, willpresent a check to Bishop during her conference presentation.
"The future of athletic event fundraising depends on a steady supply ofhealthy active people to run, walk, ride, swim, climb and otherwise work up asweat for good causes," said Hessekiel. "We're 'walking the talk' thismorning to support ING's Run for Something Better because it's all aboutgetting kids moving. It's the incubator for our future participants."
Media are invited to attend the conference and the fundraising event forinterviews and photo opportunities. Other conference highlights will includethe release of the Run Walk Ride Thirty, an annual ranking of America's topathletic fundraising programs, and presentations by industry experts on topicssuch as sponsorship, online fundraising strategy and legal issues.
About ING
ING is a global financial institution of Dutch origin offering banking,insurance and asset management to more than 75 million private, corporate andinstitutional clients in more than 50 countries. With a diverse workforce ofover 120,000 people, ING comprises a broad spectrum of prominent companiesthat increasingly serve their clients under the ING brand.
In the U.S., the ING family of companies offers a comprehensive array offinancial services to retail and institutional clients which include lifeinsurance, retirement plans, mutual funds, managed accounts, alternativeinvestments, direct banking, institutional investment management, annuities,employee benefits, financial planning, and reinsurance. ING holds top-tierrankings in key U.S. markets and serves over 14 million customers across thenation. For more information, visit www.ing.com.
