CENTURY CITY, Calif., March 1 The Pollack PR Marketing Group (PPMG) announced today, that it was selected as agency of record for INADA massage chairs (INADA), a leading designer and manufacturer of massage chairs.
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Based in Osaka, Japan, INADA manufactures, develops, and specializes in high performance massage therapy massage chairs that utilize the ancient knowledge of the body's shiatsu points to deliver a premium and holistic massage. From its inception in 1962, INADA has created world-class therapeutic massage chairs for the home and office.
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Following PPMG's public relations outreach efforts for INADA at the 2010 International Consumer Electronic Show (CES), PPMG plans to continue its media and consumer product PR efforts for INADA by leveraging INADA's new innovative products, as well as the company's position as the quality and innovation leader in the massage chair marketplace.
"We selected PPMG because they have the talent and experience to assemble an integrated PR and marketing approach that will build and drive consumer engagement, help influence consumer choice, and increases sales. We bring to market best-in-class products that improve the health, happiness, and productivity of people who use them, and we're partnering with PPMG to convey this simple and important message," said Cliff Levin, president of INADAUSA.
Noemi Pollack, founder and CEO of PPMG said, "INADA stands out for its commitment to research and design, as well as for its leading technology that accurately replicates age-old Shiatsu Masters' manipulations and motions. We are excited to put our 25 years of consumer product expertise to work for INADA."
ABOUT THE POLLACK PR MARKETING GROUP
The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a 25-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.
SOURCE The Pollack PR Marketing Group
