Hydration Is Key to Maintaining Health During Hot Summer Months

Thursday, June 12, 2008 General News
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SAN FRANCISCO, June 12 Nutrition and consumer healthexperts indicate that more dehydration occurs during the active summer seasonwhen seasonal temperature and physical activities increase. For most people,dehydration may be prevented by drinking sufficient amounts of water duringthe day -- a practice, say experts, that most consumers still don't monitoruntil it's often too late.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050725/SFM016LOGO )

"Dehydration is caused when the body loses too many fluids and there isnot enough water in the system to restore balance," says Michele Thorne,Health & Wellness Director for San Francisco-based Metromint water, whichrecently announced the launch of Cherrymint, its sixth variety of refreshingmintwaters. "Water and electrolytes move freely in and out of the body's cellsand are vital to maintaining optimal health," Thorne said.

Most nutritionists estimate the average adult requires 64 ounces of waterper day. Especially during the hot summer months, they say it's important to:

With zero sugar and no calories, Metromint combines the properties of bothenhanced and flavored waters. Since launching just four years ago, it hasdeeply connected with a fan base that includes parents seeking unsweetenedalternatives to keep kids hydrated.

Engineered for refreshment, Metromint combines pure water and real mint,the brand's signature ingredient and the cornerstone to its unique andextraordinary taste.

"Dehydration can progress from mild to moderate to severe within hours,especially with children," Thorne said. She warned that parents need to remainparticularly cognizant of their children's water intake during the summermonths, avoiding caffeinated beverages, which actually deplete fluids from thebody.

About Metromint

Metromint is a pure, natural and unsweetened mintwater produced anddistributed by San Francisco-based Soma Beverage Company, LLC., an innovativebrand leader widely recognized for pioneering the mintwater beverage category.Since launching in 2004 by founders Rio Miura and Scott Lowe, the original,award-winning mintwater has become one of the top 10 selling premium waters inthe natural food sector.

A company that carefully balances science, through a state-of-the-artpurification process -- with nature, through its pesticide-free naturalingredients, Metromint combines the essences of peppermint, spearmint, lemon,orange, cocoa bean and cherry to produce a family of waters with nosweeteners, no preservatives and no calories.

Since its debut, Metromint has developed strong appeal with health andfitness avids and sports fanatics alike. In 2007, Metromint entered into asponsorship agreement with Olympic soccer gold medalist, Lindsay Tarpley.

Metromint Peppermint, Spearmint, Lemonmint, Orangemint, Chocolatemint andCherrymint varieties ($1.39-$1.69 suggested retail) are available in storesnationwide, including Whole Foods Market, Safeway and numerous natural andspecialty food outlets. To discover more about Metromint, including itsaffiliations, available stores and locations, visit www.metromint.com.-- Drink sufficient amounts of water prior to events and outdoor activities -- Drink throughout the day -- re-hydrating is more difficult when done all at once -- Don't rely on thirst as an indicator that it's time to drink more water

SOURCE Metromint


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