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Hungry Girl and Fiber One(R) Team Up to Offer Delicious Ways to Get Your Fiber Fix

Wednesday, May 14, 2008 General News J E 4
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MINNEAPOLIS, May 13 Hungry Girl Lisa Lillien is offeringtasty ways to rethink fiber. Lillien's new book HUNGRY GIRL: Recipes andSurvival Strategies for Guilt-Free Eating in the Real World (St. Martin'sPress, $17.95, April 29, 2008) showcases recipes for low-calorie versions offavorites such as onion rings, chicken fingers and desserts that won't pushyou over the edge on fat and calories. The secret ingredient for success?Fiber One(R) cereal.

Based on Lisa Lillien's (a.k.a. Hungry Girl) wildly popular free dailyemail subscription service at Hungry-Girl.com, HUNGRY GIRL is a brilliantcollection of 165 recipes and survival strategies for anyone who loves food,from burgers to chocolate cake -- but doesn't want to pay the caloric price.Lillien is a proven fan of Fiber One -- so much so that Fiber One cereal isfeatured in 17 delicious, guilt-free recipes and Fiber One chewy bars arefeatured as one of Lillien's "TOP ATE Must-Have Office Snacks" in the book.

"Eating enough fiber is key to a healthy diet, but it's important to havevariety and eat foods that taste good," said Lisa Lillien, founder of Hungry-Girl.com. "I'm in love with Fiber One cereal and bars. Not only are theydelicious, they're also versatile. I've found so many unique ways toincorporate Fiber One cereal into easy, tasty recipes featured in my new book.And, Fiber One chewy bars taste incredible, and deliver 9g of fiber in eachbar."

Hungry Girl hit the road in late April to embark on an 11-city book tour.Loyal fans will get the chance to have their book signed by Lillien and alsosample some of her favorite guilt-free snacks including Fiber One cereal andchewy bars. Visit Hungry-Girl.com for book tour dates and info.

"Fiber One is thrilled to support Lisa Lillien's new HUNGRY GIRL book,"said Dan Stangler, Fiber One Associate Marketing Manager at General Mills."Both Fiber One and Hungry Girl are committed to providing health-consciousconsumers with meal and snacking options that taste great."

Look for the wide range of Fiber One products in grocery storesnationwide. For more information on Fiber One, visit http://www.fiberone.com.

About Hungry Girl

Hungry Girl is a free daily email subscription service that reaches over400,000 people daily. The newsletter offers recipes, tips, tricks, productfinds, and reviews of guilt-free foods. Hungry Girl launched in May of 2004,and since then has expanded its reach and popularity with content on Yahoo!,and in People Style Watch, The New York Daily News, Seventeen Magazine, andmore. For more information, check out Hungry-Girl.com.

About General Mills

General Mills, with annual net sales of $13.4 billion, is a leading globalmanufacturer and marketer of consumer foods products. Based in Minneapolis,Minnesota, General Mills' mission is to innovate to make people's liveshealthier, easier, and richer around the world. Its global brand portfolioincludes Betty Crocker, Pillsbury, Green Giant, Big G cereals, Haagen-Dazs,Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumerbrands, more than 30 of which generate annual retail sales in excess of $100million. General Mills also is a leading supplier of baking and other foodproducts to the foodservice and commercial baking industries.For more information, contact: Vanessa Mason, GolinHarris 312.729.4337 vmason@golinharris.com Kristen Roskowski, GolinHarris 312.729.4302 kroskowski@golinharris.com

SOURCE General Mills
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