Home Medical Equipment Supplier ActivStyle, Inc. Acquires Tampa-Based Advocate Medical Services, Inc.

Monday, January 25, 2010 General News
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MINNEAPOLIS, Jan. 25 /PRNewswire/ -- ActivStyle, Inc., an industry-leading supplier of home medical equipment throughout

the United States, today announced the acquisition of Advocate Medical Services, Inc.  Advocate provides medical supplies to customers who suffer from spinal cord injuries, spina bifida, urological incontinence and retention,
chronic wounds and ostomies.

Advocate will significantly expand ActivStyle's expertise in the catheter supply market. With the transaction, Advocate will have access to a broader product line and the financial support of a larger parent organization.

"We're thrilled with the acquisition of Advocate as it will strengthen ActivStyle's position as a leading supplier of home medical equipment in the reimbursed Medicaid, Medicare and insurance markets," said Daniel A. Filippini, President and CEO of ActivStyle.  "In addition to expanding our presence in the overall urological market segment, Advocate brings a wealth of knowledge about its products, patients, and payer sources."

Advocate co-founder Todd Cianfrocca said, "We are very excited about the growth opportunities this transaction with ActivStyle affords us."  Co-founder Julio Valdivia added, "Our ability to accelerate Advocate's unique service offering into additional strategic areas is greatly enhanced by the added resources they bring to the table."

ActivStyle, Inc. is a leading supplier of disposable medical products, specializing in incontinence supplies, with a focus on Medicaid and other insurance-reimbursed markets.  ActivStyle delivers freedom, dignity and an improved quality of life to clients and the caregivers who serve them.

Advocate Medical Services delivers remarkable value to customers, with its knowledge of products and processes to improve patients' quality of life while easing the work required of physicians' offices.  On behalf of its patients, Advocate bills a variety of insurance sources, including Medicaid, Medicare and commercial insurance.

SOURCE ActivStyle, Inc.



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