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Home Healthcare Industry, 38% Increase In Call Volume and Response Rates With New Vanity 800 Number

Friday, April 23, 2010 Press Release J E 4
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NEW YORK, April 22 (http://www.myprgenie.com) -- A recent switch from a local business phone number to an unforgettable 800 vanity number is proving to be the golden ticket for Home Heath Associates of Southeast Florida. 1-800-HOMECARE is the number that did the trick. "Every great marketing message strives to attract attention and be easily remembered," says marketing expert Gregg Hamerschlag, CEO of Primary Wave Media, "and 1-800-HOMECARE does both for Home Health Associates."

Home Heath Associates provides the highest quality of in-home medical care to its clients in the Southeast Florida counties of Palm Beach, Martin and St. Lucie. For years, the company had used the same local phone number in its advertising campaign and was looking for a way to make it easier for potential clients to reach them. After researching the benefits of vanity phone numbers, the company's management replaced their number with 1-800-HOMECARE and began to track ad response. "The results were astonishing," says Fred Shaw, CEO, Home Health Associates. "I access the call-tracking reports daily and get feedback on the outcome of every call. We can clearly trace a more than 38% increase in call volume and response rates to the 1-800-HOMECARE number."

The 1-800-HOMECARE number is licensed to a growing number of markets across the country, as the homecare and hospice industry has realized the increasing value of an easily-reachable voice to its clients. "As this industry becomes more competitive and more high-tech, it is more important than ever for healthcare companies to comfort and reassure prospective clients by giving them a phone number they can never forget," says Hamerschlag, whose Primary Wave Media company provided 1-800-HOMECARE to Home Health Associates through an exclusive license arrangement. "Consumers can't always remember the name of a specific heath care company, but they know the service they want, such as HOME CARE or HOSPICE CARE. A memorable number produces more calls from both consumers who have heard of your company and those who have not."

The 1-800-HOMECARE and 1-800-HOSPICE numbers and the website -- www.1800homecare.com are being licensed quickly but are still available in a handful of markets across the country.

Shaw believes his company's new vanity 800 number has not only increased business, but also helped to cut down on expenses on artwork and production for their former print campaigns. "It's hard to imagine a marketing tool that could be simpler, more economical or more successful than this," he says.

For more information about licensing arrangements for industry branded toll-free numbers, available territories and rates, contact Gregg Hamerschlag at 914-747-2562 ext 225 or email at gregg@primarywave.com

To see press release go to http://myprgenie.com/5600

SOURCE Primary Wave Media, LLC
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