Here Comes Summer and Your Children Need Serious Eye Protection

Tuesday, May 25, 2010 General News J E 4

CONCORD, Mass., May 25 /PRNewswire/ -- Children's sunglasses are not fashion accessories, but necessities that protect the eyes from serious eye damage, even irreversible vision loss or blindness.  Parents are diligent about applying sunscreen, hats, and protective clothing to their babies and children while in the sun, but what about the eyes?  The American Academy of Pediatrics says that children's eyes are at increased risk for permanent damage from sunlight until they are at least 10 years old, because their eyes are highly sensitive and still developing.  Furthermore, 90% of total lifetime damage from the sun's harmful rays occurs by age 18.  Most parents (82%) encourage their children to use sunscreen when outdoors in the sunlight to protect the skin, but only 32% protect the vulnerable eyes of their infants, toddlers and children with sunglasses.

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Since an ounce of prevention is worth a pound of cure, the Real Kids Shades line of protective infants' and children's sunglasses provides the 100% UV-A and UV-B ray protection and are made of impact-resistant, shatterproof polycarbonate frames and lenses, as recommended by Prevent Blindness America, and endorsed by the Melanoma International Foundation.

"Real Kids Shades is clearly committed to children's vision health and eye safety and the company has made it its mission to help provide parents with a quality product that helps protect the precious gift of sight in our children," said Hugh R. Parry, president and CEO of Prevent Blindness America.

Designed for children 12 and under, Real Kids Shades provides serious protection and real value in children's sunglasses, offered in a range of colors and styles especially designed for babies, toddlers, young children and tweens, as well as children active in sports, taking into consideration the need for venting, anti-glare, and anti-fog properties.  Several styles are even made to float so they won't be lost by water sports enthusiasts.  They come in a wide assortment of shatterproof polycarbonate frames and lenses with either adjustable neoprene bands, rubber flex, or matte metallic finishes, and can be fitted with prescription lenses.

Real Kids Shades meets the strictest American, European and Australian standards in eye protection, and are Consumer Product Safety Improvement Act (CPSIA) compliant, CE Certified and FDA Approved for protecting children's eyes.  Suggested retail prices start at $14.99 to $19.99.  For more information and store location, visit

SOURCE Real Kids Shades



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