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Heart-Shaped Light Displays on Blue Cross Blue Shield of Michigan Building Show Support for American Heart Month, National Wear Red Day

Friday, February 1, 2008 General News J E 4
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DETROIT, Jan. 31 Starting the morning of Feb. 1, two giantheart-shaped light displays will light up Blue Cross Blue Shield of Michigan'sdowntown Detroit headquarters building and remind women to take care of theirhearts all year long.

Throughout February, the 11-story high heart displays will adorn both thenorth and south sides of the Blues' headquarters building on East Lafayettenear I-375 in downtown Detroit. The large red hearts show support for AmericanHeart Month and the American Heart Association's National Wear Red Day onFriday, Feb. 1.

Wear Red Day is a component of the AHA's Go Red For Women campaign thatseeks to empower women to live longer, stronger and healthier lives by takingcharge of their heart health.

"The large red hearts lighting our building will serve as highly visiblereminders to women to take their heart health seriously," stated Diana Jones,vice president of community affairs for Blue Cross Blue Shield of Michigan.

"Heart disease is the number one cause of death among American women,taking more lives than the next six causes combined," added Jim Jonas,chairman of the AHA's Metro Detroit Board of Directors. "The AHA encourageswomen and men alike to wear red on Feb. 1 as a symbol of support for womenwhose lives have been affected by heart disease or stroke."

By joining the Go Red For Women campaign, women can receive a free reddress pin symbolizing heart health awareness, and also participate in the"Choose to Move" program. Learn more by calling 888-MY-HEART (888-694-3278) orvisiting www.goredforwomen.org.

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides andadministers health benefits to more than 4.6 million members residing inMichigan in addition to members of Michigan-headquartered groups who resideoutside the state. The company offers a broad variety of plans including:Traditional Blue Cross Blue Shield; Blue Preferred, Community Blue and HealthyBlue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; FlexibleBlue plans compatible with health savings accounts; Medicare Advantage; Part DPrescription Drug plans, and MyBlue products in the under-age-65 individualmarket. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofitcorporations and independent licensees of the Blue Cross and Blue ShieldAssociation. For more company information, visit bcbsm.com.

SOURCE Blue Cross Blue Shield of Michigan
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