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Heart Chocolate(TM) Launched at Pusateri's During the Toronto Film Festival

Thursday, September 20, 2007 General News J E 4
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TORONTO, Ontario, Sept. 19, Allegiance EquityCorporation (Allegiance) (TSX-V - ANQ) and Innovative Life SciencesCorporation (Innovative) are pleased to announce the initial sales of HeartChocolate(TM) (www.heartchocolate.ca) at Pusateri's during the Toronto FilmFestival more than exceeded expectations. Heart Chocolate(TM) with CM-X(TM) isa new chocolate bar with significant health benefits CM-X(TM) is a combinationof natural extracts proven to:

CM-X has been added to a rich delicious cocoa to create a satisfyingsnack.

"As specialty retailers with 2 locations in the premier residential areasof Toronto, we are constantly searching for the finest innovative products theworld has to offer. The Heart Chocolate(TM) has been one of the quickestselling new products our shops have introduced. More important is thathealthy chocolate has given our customers another reason to eat chocolate andfeel great about it!"

-- John Mastroianni, Pusateri's

"Pusateri's is an institution in Toronto and they are wonderful peoplethat provide opportunity to small entrepreneurs to introduce great newproducts. They have exceeded expectations in working with them and they aregreat to do business with. We constantly had to restock both the Yorkvilleand Avenue Road store, as inventory sold out time after time. Sales in bothstores reached close to 700 Heart Chocolate(TM) bars over three days."

-- David Solomon, President

Heart Chocolate(TM) Website

The Heart Chocolate(TM) website, www.heartchocolate.ca, provides extensiveeducational and interesting information on diabetes, related cardiovascularconditions and treatments including cinnamon and other natural extracts aswell as chocolate.

"The introduction of Heart Chocolate(TM) at the IT Lounge during the 2007Toronto Film Festival resulted in extensive press coverage in The TorontoStar, 24 Hours, The Globe and Mail, numerous online newspapers as well as theCBC and Entertainment Toronto Canada."

-- Natasha Koifman, NKPR Inc.

"The IT Lounge provided a great venue for introducing new brands andproducts to the market. We've searched long and hard to assemble this excitingcollection of "IT" items and were thrilled to play a part in the success ofthe Heart Chocolate debut!" says NKPR president, Natasha Koifman.

Innovative and Allegiance

Allegiance holds approximately 17.5% equity interest in Innovative, whichdeveloped a family of nutraceutical products with distinct competitiveadvantages.

Allegiance holds 2,100,000 shares of Innovative which is approximately17.5% of Innovative. There are presently 4,845,225 new common shares ofAllegiance issued and outstanding.

The TSX Venture Exchange has not reviewed and does not acceptresponsibility for the adequacy or accuracy for this press release, which hasbeen prepared by management.-- Lower blood sugar -- Lower cholesterol -- Improve cardiovascular condition

SOURCE Allegiance Equity Corporation
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