/PRNewswire -- May 3/
Washington, DC -- The Healthy Weight Commitment Foundation, a CEO-led organization including more than 80 retailers, food and beverage manufacturers, sporting goods, insurance, trade associations and NGOs, announces an unprecedented and innovative partnership with leading media companies Discovery Education and Meredith Corporation. On the heels of the First Lady's "Let's Move" initiative, this alliance will launch two new interactive websites through a very broad online communications platform designed to drive traffic to one another, creating integrated education and cross-promotion opportunities to reach tens of millions of parents, educators and children in addressing the problem of childhood obesity. A third website in partnership with the National Business Group on Health will also be launched to help employers at small to midsize companies encourage health consciousness in the workplace among their employees. WHAT: Media Web Conference - Credentialed Media Only Email [email protected] or call 202.420.9361 for dial in and web conference login WHEN: TOMORROW - Tuesday May 4th at 10:00 AM Eastern WHO: Lisa Gable, Executive Director Healthy Weight Commitment Foundation Mary Rollins, Vice President of Partnerships Discovery Education Kara Corridan, Health Editor Parents Magazine/Meredith Corporation Media Contact: Mike Burita - 202.420.9361 or [email protected]
SOURCE The Healthy Weight Commitment Foundation
