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Healthy Eating Expert Ellie Krieger Joins Yoplait(R) Yo-Plus(TM) to Raise Awareness of Digestive Health

Thursday, November 6, 2008 General News
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MINNEAPOLIS, Nov. 5 Registered dietitian, celebrity chef,and New York Times best-selling author Ellie Krieger, of Food Network fame,joins Yoplait(R) Yo-Plus(TM) in spreading the word on the benefits ofdigestive health. Yo-Plus contains live and active probiotic culturesspecifically designed for digestive health and can naturally regulate thebalance of microorganisms in the digestive system when eaten daily.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20081105/NEW023 )

With the holidays approaching, the majority of revelers wait until afterthe first of the year to embrace healthy eating habits, but nutrition expertEllie Krieger provides "Healthy Eating Tips to Stay Balanced Through theHolidays" for maintaining healthy habits throughout the season, rather thanjust after January 1.
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"Keeping your digestive system on track is an important part of healthyliving," said Krieger. "Maintaining positive lifestyle habits are especiallyimportant throughout the holidays, which are fraught with high stresssituations and excessive eating."

Among Ellie's holiday-related secrets to success is eating intuitively,opting for foods rich in nutrients, staying active to balance holiday intakeand maintaining good digestive health.

Yo-Plus contains a blend of probiotic cultures and a natural fiber which,when eaten daily, may help consumers regulate their digestive system. Whencompared side-by-side with Dannon(TM) Activia(TM), both Yo-Plus and Activiacontain active probiotic cultures and both are a good source of calcium (Yo-Plus provides 15 percent of the Recommended Daily Value). However, onlyYoplait's Yo-Plus has the added benefit of dietary fiber, with three grams per4-ounce serving, which provides additional digestive health benefits, plusvitamins A and D (10 percent of the Recommended Daily Value).

"Yo-Plus contains the added benefit of probiotics and fiber for digestivehealth," said Krieger. "With no artificial sweeteners, a smooth, creamytexture, and truly delicious taste-it's a win-win for consumers looking forhealthy food choices throughout the holidays."

Yo-Plus flavors include: Blackberry Pomegranate, Cranberry Raspberry,Strawberry, Vanilla, Cherry and Peach. The newest Yo-Plus flavor, BlueberryAcai, will be in grocery stores in January 2009. Yo-Plus is available at asuggested retail price of $2.79 per 4-ounce cup 4-pack. For more information,please visit www.Yo-Plus.com or www.yoplait.com.

NEW Digestive Health Survey

According to a recent Yoplait(R) Yo-Plus(TM) survey, nine-out-of-ten womenhave become committed to their digestive health in the last five years andeight-out-of-ten prefer to regulate their digestion through foods. Whenconsidering foods that help aid digestion, women now have the option of Yo-Plus with probiotic cultures which is specifically designed for digestivehealth.

With women looking for more natural ways to regulate their digestionthrough food choices, probiotics continue to gain notoriety. In fact,according to the Yo-Plus survey, nearly two-thirds of women are familiar withprobiotics, a strong indication that this health trend is gaining momentum aswomen become more aware of their options for healthy eating.

About General Mills

One of the world's leading food companies, General Mills operates in over100 countries and markets more than 100 consumer brands, including Cheerios,Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old ElPaso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered inMinneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales ofUS$ 14.9 billion, including the company's $1.2 billion proportionate share ofjoint venture net sales.

SOURCE Yoplait(R) Yo-Plus
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