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The Concern about Diabetes
Crawfords Bakery, an Indianapolis bakery established in 1981, has securedthe exclusive right to market the new Diabatrol Baking Formulation to retailand wholesale bakeries nationwide. "This initiative is designed to bringhealthier bakery products to our customers, and is an important step inhelping reduce the health risks associated with diabetes and pre-diabetes",says Rick Crawford, Co-Owner of Crawfords Bakery and President of a NationalBakers Association buying and best business practices entity operating as theRPIA at http://www.rpia-usa.org. Under the agreement with Diabco LifeSciences, Crawfords will assume responsibility for marketing the DiabatrolBaking Formulation to the over 10,000 retail and wholesale bakers throughoutthe United States and Canada. In addition, each participating retail bakerywill have the opportunity to offer for sale the Diabatrol Consumer Cartons,each containing a convenient 30 day supply of Diabatrol packets for daily useat home and while traveling.
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The Diabatrol Benefits
"Diabco Life Sciences is pleased to have this alliance with CrawfordsBakery, and we are particularly pleased to have the opportunity to announcethis program at a time when diabetes education and awareness is beingemphasized by the Indiana Dietetic Association", says Thomas A. Stergar II,Managing Member of Diabco Life Sciences, LLC. "Diabatrol not only containsclinically documented bioactive ingredients to lower and stabilize blood sugarlevels, but it also embodies a full range of natural whole grain vitamins,minerals, antioxidants and dietary fiber which help provide the dailynutritional balance that Type 2 diabetics and pre-diabetics need to maintainhealthy glucose metabolism", says Paul Reising, Director of Research andBusiness Planning for Diabco Life Sciences.
Diabatrol Baking consumer products like muffin tops and biscotti will beavailable at retail bakeries starting in May 2008, but the Diabatrol ConsumerCartons are available now at Crawfords Bakery and Hart's Bakery inIndianapolis, and on the Diabco Life Sciences website athttp://www.healthydiabetic.com. David Rocci, Director of Ecommerce Sales andMarketing at Diabco Life Sciences, says "the website has been designed toprovide scientifically accurate information on diabetes and diabetesmanagement, as well as, nutrition and lifestyle measures to help reduce thehealth risks associated with diabetes and pre-diabetes. It's not just anecommerce site, it's an information resource for healthy living." TheCrawfords/Diabatrol program for marketing to retail and wholesale bakeriesnationwide was featured on Inside Indiana Business with Gerry Dick. Video fromthe broadcast can be viewed athttp://www.insideindianabusiness.com/video-player.asp?ID=7805&CategoryID=30.
About Diabco Life Sciences, LLC
The Company is focused on developing scientifically documentednutraceutical functional food products for consumers seeking healthierlifestyles through performance proven non-prescription alternatives.Nutraceutical functional foods are those that have been scientifically provento mitigate specific disease conditions and/or health risks. Diabco LifeSciences is based in Carmel, Indiana. Diabatrol is a regi
