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Healthy Advice Networks Partners with Ecosys Consumer Analytics to Measure Impact on Consumer Products

Wednesday, May 25, 2011 General News J E 4
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Measures Actual Product Purchases Driven by a Brand's Message at Point-of-Care

CINCINNATI, May 25, 2011 /PRNewswire/ -- Healthy Advice® Networks, the nation's leading provider of award-winning patient and physician engagement programs at point-of-care, announces a groundbreaking measurement tool provided by Ecosys Consumer Analytics.  The EcosysIMPACT POC effectiveness analysis uses physician claims information and shopper card data to measure actual product purchase in a rigorous test vs. control environment.  This provides significantly greater accuracy compared to survey-based purchase intent historically used by brands when measuring the impact of point-of-care health messages on consumer purchase volume.

Initial research yielded outstanding results for Healthy Advice sponsors.  A heart health brand increased dollar sales by almost nine percent and volume (as measured in ounces) by twelve percent in only six months.  The brand educated its audience about its health benefits, drove trial and received the implied endorsement of respected physicians.

Scott Nesbitt, Executive Vice President of Analytics at Healthy Advice Networks, commented, "We built our name and reputation on delivering a quality product with measurable results.  We have always measured incremental lift in new prescription revenue for our pharmaceutical clients and we wanted to deliver quantifiable, statistically significant results for our consumer health and OTC brands as well. With Ecosys Consumer Analytics, we are able to do so.  This type of quantifiable analysis with large base sizes has never been done before in the point-of care environment."

Matt Dumas, President of Ecosys Consumer Analytics, said, "Until now, OTC and consumer health and wellness brands have struggled to measure the impact of programs targeting consumers in the physician's office.  EcosysIMPACT POC provides a granular scorecard analyzing such programs using key effectiveness metrics including incremental sales/volume lift and buyer conversion metrics."

Healthy Advice Networks delivers patient-engagement programs in primary care, cardiology, women's health, pediatric, gastroenterology, urology, dermatology, and rheumatology practices.  The company also delivers health information and late-breaking news directly to physicians and their staff through PracticeWire®, the only product located in the physician's back office where healthcare practitioners can access information while practicing medicine.

About Healthy Advice® Networks

Healthy Advice® Networks is the leading provider of educational engagement programs targeting physicians and consumers. With programs in the physician's waiting room, exam room, back-office, and hospitals, Healthy Advice Networks gives brands the greatest communication channel in the industry when both physicians and consumers are solely focused on improving health outcomes.  Combining the latest technologies with digital content and print and impacting 435 million patient and caregiver visits annually, Healthy Advice Networks reaches patients of all ages and learning styles to deliver forecast-altering business results for their sponsoring pharmaceutical and consumer health and wellness clients.  A growing network of over 53,000 primary care and specialty physicians and over 500 hospitals throughout the U.S. have chosen Healthy Advice Networks for their patient engagement needs.

For more information, visit the website at http://www.HealthyAdviceNetworks.com/consumer

About Ecosys Consumer Analytics

Ecosys Consumer Analytics helps marketing, media and retail clients better understand the patient as a consumer.  Ecosys delivers innovative consumer analytics designed for the consumer health and wellness industry through a privacy-safe approach to integrated applications of Rx transactions, consumer purchasing information and media data. The suite of Ecosys solutions improve business results by helping clients i) reach high value patients/wellness consumer populations and ii) measure and optimize the impact of consumer health marketing, promotions and media tactics.  The proprietary technology and methodology supporting Ecosys Consumer Analytics stringently comply with all privacy laws and regulations, including HIPAA.

For more information, visit the website at http://www.ecosysanalytics.com

SOURCE Healthy Advice Networks

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