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HealthMedia Revolution Explodes in Second Quarter

Thursday, September 13, 2007 General News J E 4
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ANN ARBOR, Mich., Sept. 12 HealthMedia, Inc., the globalleader in scalable behavior change interventions with outcomes for health andwellness, disease management, medication compliance, and behavioral healthannounces the second quarter in a row with a 97 percent growth in healthcarelicense revenue compared to the same period last year. With the revenueincrease for the first half of 2007, the company is on track to more thandouble its overall license growth rate goal by year-end.

"This has been a banner quarter for HealthMedia," said CEO Ted Dacko."Companies in all areas of health care are really beginning to understand thepower of web-based interventions to efficiently and economically bring provenand sustained behavior change to millions of people."

New Clients, Partners, and Alliances

HealthMedia's revolutionary products were purchased by several new clientsin the second quarter. Each company will provide their members and/oremployees with a range of HealthMedia products, including health riskassessment (HRA) and the full suite of Lifestyle Management, DiseaseManagement, and Behavioral Health Interventions. New clients include:

HealthMedia's strategic relationship with Corphealth, a wholly ownedsubsidiary of Humana, Inc., has resulted in a contract to provide HealthMediaprograms to 1.3 million Humana Medicare recipients beginning in January 2008.

In addition, HealthMedia has expanded its relationships with APSHealthcare, Highmark, Hazelden, Aetna Behavioral Health, AstraZeneca, HMSA,and Kaiser Permanente

New Products and Campaigns

HealthMedia introduced two new products and a new educational campaign inthe second quarter.

HealthMedia(R) Care(TM) for Pain is designed for individuals sufferingfrom chronic pain conditions including rheumatoid arthritis, osteoarthritis,joint pain, disc pain, back pain, fibromyalgia, neuropathy, temporomandibularjoint and muscle disorder (TMJ), and headache including migraine. KaiserPermanente, Physicians Plus Insurance Corporation, Advocate Health Care, andHighmark will be the first four companies to implement the program, which hasinitial outcome data that shows an increase in productivity and reduction inperception of pain symptoms.

The company also issued the first release of HealthMedia(R) Connect(TM), afamily of integrated products and services designed to significantly improveparticipation and outcomes for its online interventions. HealthMedia Connectis an expanding collection of capabilities developed by HealthMedia and itsstrategic partners that have expertise in connecting with end users. Itincorporates a range of software, services, and consulting for incentivemanagement, intelligent recruitment, and campaign management.

HealthMedia launched an innovative national health advocacy campaignaround the doctor/patient relationship. The campaign is built on the successof "The Appointment," a brief yet entertaining film exploring the doctor-patient relationship and offering patients tips to make the most of their timeinteracting with their physician. To date, several organizations, includingPlanned Parenthood, University of Michigan Pain Center, Alachua County HealthDepartment, and GoodHealth TV are utilizing the video as an educational tool."The Appointment" can be viewed athttp://www.healthmedia.com/theappointment.html.

Awards and Recognition

HealthMedia was awarded the prestigious Inc. 5000 Award and added to thelist of the nation's fastest-growing private companies. According to JohnKoten, the CEO and editor-in-chief of Mansueto Ventures, which publishes Inc.and Fast Company magazines, the Inc. 5000 list was created to draw attentionto companies that are taking off right now.

In addition, HealthMedia's innovative interventions were praised by formerArkansas Governor Mike Huckabee on June 28 in Chicago, before an aud
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