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"Insomnia rates are over 30 percent in almost every population, it is thesecond leading drain on productivity behind depression, and is a leadingco-morbid and co-behavioral condition with many other health issues," said TedDacko, HealthMedia President and CEO. "We are filling this gap in wellness anddisease management programs by rolling out a comprehensive campaign thatincludes education, awareness, and effective low-cost solutions for insomnia.Insomnia costs employers as much as obesity, yet we continue to ignore it."HealthMedia will work with employer and health plan customers to educateemployees and members about insomnia and its impact on their mental andphysical health.
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Entertaining Video Designed to Capture Consumer Attention
Dacko pointed out that overtired consumers are bombarded withadvertisements for quick fixes to sleep deprivation in the form of expensivemattresses and caffeinated drinks. "These products are not solutions, and willnot reduce health costs or restore lost productivity, so we needed to competefor consumer attention by developing an entertaining and engaging video thateducates consumers about insomnia and guides them toward healthy and effectivesolutions." The brief video can be viewed at www.healthmedia.com.
April 30 Insomnia Webinar: An Alarming Wake-up Call
On Wednesday, April 30, HealthMedia will present a webinar with specialguest Dr. Todd Arendt, Clinical Assistant Professor of Psychiatry andNeurology at the University of Michigan. The webinar will focus on insomnia,its close relationship with other health problems, and its impact onhealthcare costs and productivity. It will also discuss treatment options forinsomnia, and recommendations for innovative and inexpensive ways employersand health plans can identify and address insomnia across large populations.Individuals can register for the webinar by going tohttp://www.healthmedia.com/news/webinar/ or calling 734-623-5474.
Insomnia will be Component of Major IHPM National Behavioral HealthInitiative
As the founding sponsor of the Institute for Health and ProductivityManagement (IHPM) Workplace Center for Behavioral Health, HealthMedia will beinstrumental in working with IHPM and other organizations to address theimpact of insomnia and other behavioral health issues on workplaceproductivity. The Workplace Center will serve as the leading source ofcredible, usable information for employers on a range of behavioral healthissues, including identifying conditions and their co-morbidities, engagingemployees in diagnosis and treatment, and measuring healthcare and workplaceproductivity costs and outcomes.
HealthMedia Overcoming(TM) Insomnia Outcomes
HealthMedia's Overcoming(TM) Insomnia program uses evidence-basedtechniques to help individuals recover from insomnia. Individuals who haveparticipated in this innovative online intervention have experienced positiveresults, including:
About HealthMedia, Inc.
HealthMedia, Inc. is the global leader in scalable behavior changeinterventions with outcomes. HealthMedia's proven outcomes increasecompliance, reduce medical utilization, and increase productivity-boostingprofitability for health plans, employers, pharmaceutical companies, andbehavioral health org
