HealthDay TV Launches
Each weekday starting in January 2009, HealthDay TV will produce andsyndicate a health news video featuring Chief Medical Officer Dr. CynthiaHaines, who will give insight into important, recent developments in medicaland health news. Weekend health segments will be a summary that provides thehealth consumer with an overview of the top health news stories of the week.Dr. Haines, a board-certified family physician and assistant professor ofmedicine at Saint Louis University School of Medicine, is the "family doctornext door", delivering news you can use for better living, the way only yourfamily doctor can.
Dr. Haines will host the daily video report, based on the latest newspublished in major medical journals and new research presented at medicalconferences. Each health segment will cover an important medical topic takenright out of the headlines, with Dr. Haines giving insight with short, easy-to-understand commentary.
HealthDay TV is designed to use medical research findings -- oftenpublished in medical journals -- and translate that highly technical languageinto a concise and compelling report for medical consumers. "It is hoped thatthis daily video will add to the public's understanding of major medicalfindings and how these findings can benefit consumers," said HealthDay CEO DanMcKillen.
"There are a lot of companies producing health videos but this appears tobe the only videos for health news," McKillen said. "We created HealthDay TVto fulfill the needs of our existing customers and to meet the growing demandfrom potential clients for daily health news in a video format."
HealthDay news stories appear on the Web sites of thousands of majorInternet health portals, hospitals, managed care organizations and otherhealth-focused sites.
"HealthDay TV is a natural extension of the HealthDay news service'saward-winning efforts," McKillen added "This video report will providecustomers with a fresh health news video every day."
HealthDay will syndicate HealthDay TV to hospital and managed carewebsites, health portals, and other health focused companies. HealthDay'sproduction partner, NewsProNet, will syndicate distribution to TV stations,satellite providers and cable operators for online and on-air use on a market-exclusive basis.
About HealthDay: The HealthDay consumer news service provides dailyhealth news that appears on more than 2,000 hospital and health care Web sitesand major Internet news sites. HealthDay reporters and editors produce 15-20articles a day. The New York Times is the print syndicator for HealthDay, withmore than 40 newspapers using HealthDay stories. HealthDay's parent company,ScoutNews, LLC is a privately held information firm, headquartered in Norwalk,Conn. with additional offices in New York. For more information visithttp://healthday.com/
NewsProNet Video, Inc. (http://www.newspronetvideo.com) with headquartersin Miami and offices in Boston, San Diego and Atlanta. NewsProNet is aprivately held company that produces original syndicated news services forlocal broadcasters and online news destinations. NewsProNet news segmentsreach more than 50% of US TV households and millions of online visitors everymonth. NewsProNet provides content services to stations and websites owned bymajor affiliate groups, including ABC, CBS, NBC, Fox, Scripps Broadcasting,Cox Broadcasting, BELO Broadcasting, Raycom Media, Meredith and others. Formore information visit http://www.newspronetvideo.com/
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