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"We are changing the industry ad network model," said Christopher M. Schroeder, CEO of The HealthCentral Network. "Scale is important, but qualified scale -- knowing your audience's real health needs and how to best serve them -- is unique to our model as compared to size-for-size's-sake general health ad networks. Advertisers want to reach highly-qualified audiences across a spectrum of sites, but they want to know it's the right audience, at the right moment. Publishers with high-quality audiences want a partner to bring premium revenue products that realize unique values in their audience segments."
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In addition to traditional advertising services, HealthCentral will begin offering audience insight and lead generation products, capitalizing on audience across HealthCentral and its partners.
Consistent with its focus on qualified scale, HealthCentral recently announced the acquisition of TheBody.com, the leading consumer resource about HIV, and earlier this year acquired MedTrackAlert, a leading provider of condition-specific news and health alerts. "We are looking for more health properties that have strong audience propositions and leading positions in their condition of interest," said Schroeder. "Through our acquisition fund and the kinds of relationships offered in our new services, we will build an audience proposition of unparalleled quality and performance."
The topics of health content delivery and the relationship between publishers and advertisers is a focus of the Health Content08 Conference in Philadelphia this week. HealthCentral's President and COO Jeremy Shane will discuss different approaches to aggregating consumers during a panel discussion today. For more information, visit http://www.infocommercegroup.com/healthcontent/.
About The HealthCentral Network
The HealthCentral Network, Inc. (http://www.HealthCentral.com) is a leading online health enterprise, with more than 35 condition- and wellness-specific sites. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality, condition-specific advertising services, engaging qualified audiences who value and connect with information from marketers on their terms. HealthCentral was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital and Allen and Company and received a significant investment from IAC/InteractiveCorp in early 2008.
SOURCE The HealthCentral Network
