Health and Wellness Incentives: How Health Insurance Providers Can Motivate and Sustain Member Participation in Wellness Programs

Friday, November 7, 2008 General News J E 4
ST. LOUIS, Nov. 6 As a strategic partner in helpingcompanies optimize their wellness programs, Maritz is introducing a newwhitepaper for health insurance companies that need to improve wellnessprogram participation among their members. From improving health riskassessment participation to engaging members in comprehensive, next-generationhealth and productivity programs, Maritz' approach goes beyond gift cards orrewards points.

"Health insurers are finding that simply offering a wellness program, oreven providing a one-time gift card or other incentive to participate, doesnot translate into the kind of member engagement needed for a successfulprogram," said Mindy McGrath, vice president of strategy for Maritz' healthcare sector. "As a company that has been engaging and motivating people formore than 75 years, we know how to jump-start and sustain long-term behaviorcommitment that leads to healthier members, which in turn enables effectivemanagement of healthcare costs.

Maritz' whitepaper, "Health and Wellness Incentives: Motivating andSustaining Wellness Program Participation to Improve Health Outcomes" outlineshow health insurers can use the right combination of incentives, rewards,communications, and reinforcement to improve the success of their wellnessprograms. This approach, paired with our whole brained philosophy to encourageparticipants to change their behavior, helps drive a successful engagementstrategy and positive health outcomes. The whitepaper is available for freedownload at:

About Maritz

St. Louis-based Maritz is a sales and marketing services company, whichhelps companies achieve their full potential through understanding, enablingand motivating employees, channel partners and customers. Maritz providesmarket and customer research, communications, learning solutions, incentiveinitiatives, meetings and event management, rewards and recognition, travelmanagement services and customer loyalty programs.

For more information, visit or contact us at1-877-4MARITZ



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