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Health Management Corporation Incorporates Clinically Proven Care Diabetes Management Program With Programming From dLife

Tuesday, November 11, 2008 General News J E 4
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RICHMOND, Va., Nov. 10 According to the American DiabetesAssociation there are 23.6 million children and adults in the United Stateswho have diabetes and approximately one million people are diagnosed with thedisease each year. In 2007, 17.5 million diagnosed diabetics in the U.S.resulted in $116 billion in excess medical expenditures.

In response to this growing epidemic, Health Management Corporation (HMC),a nationally recognized leader in integrated care and total health solutionsand a subsidiary of WellPoint, Inc., recently partnered with dLife, acomprehensive online diabetes resource, to introduce new multimedia tools tohelp members learn more about the disease and how to better manage theircondition through HMC's Care for Diabetes program.

HMC is working with dLife to incorporate their award-winning programming,including engaging videos, online content, interactive tools and printnewsletters into HMC's comprehensive diabetes management program. Theeditorial content in dLife's multimedia network is overseen by a medicaladvisory board comprised of leaders in diabetes research, policy and care.Articles are based primarily on peer-reviewed academic research, and theeditorial staff is committed to providing current, accurate, unbiasedinformation.

"Our members can already call experienced registered nurses 24/7 to helpthem follow their physician's plan of care, answer questions and provideencouragement," said HMC president and WellPoint SVP, Joan Kennedy. "Webelieve partnering with dLife will accelerate and expand our progress towardmaking it easier to encourage members to actively participate in managingtheir diabetes and making positive lifestyle changes to improve their health."

Participants in the pilot program have access to a wide-range of healthinformation through several media. Members can log on to a customizedWebsite, www.dLife.com/anthem, powered by dLife, and access valuable advicefrom experts, tips for daily living with diabetes, simple, healthy recipes andother interactive tools designed to help them actively participate in theirown care. In addition, members have access to the dLife Video player withsegments specific to the seven key self care behaviors and will receivequarterly, educational newsletters about diabetes management. Members canalso access a 24/7 audio library of health information on all aspects ofdiabetes life.

"HMC is a leader in innovative engagement initiatives and we're thrilledto work with them on this new program," says dLife Founder and CEO HowardSteinberg. "Our research shows that dLife's engaged consumers are moreadherent to the medical therapies and lifestyle behaviors prescribed by theirphysicians. Working collaboratively with HMC health care professionals, webelieve we can empower more people living with diabetes to lead healthier,more productive lives through effective self-management."

HMC's partnership with dLife strives to blend state-of-the-art technology,meaningful information and human interaction to encourage higher participantengagement, close gaps between appropriate care and non-compliance, andempower participants to become better self-managers of their diabetes.

Helping patients live well with diabetes is all about engaging them inmonitoring and managing their health," says Francine Kaufman, author of"Diabesity" and Director of the Comprehensive Childhood Diabetes Center, andhead of the Center for Endocrinology, Diabetes and Metabolism at ChildrensHospital Los Angeles. "This partnership is an excellent example of innovativeengagement strategies that will support people with diabetes and help thembuild healthier lives." Dr. Kaufman also serves on HMC's clinical advisorypanel and dLife's clinical review board.

About HMC:

Founded in 1983, HMC is a wholly owned subsidiary of WellPoint, Inc.(NYSE: WLP) and one of the nation's largest and most experienced leaders inproviding total health solutions for employers, health plans and governmententities. HMC's innovative programs and services help people become bettereducated and more engaged in their health care, whether they're fit andhealthy, at risk for developing a chronic condition or living with illness.With a fully integrated and population-based approach to health care thatincludes prevention, health and wellness, disease management and complex care,HMC is working to build healthier lives and communities. Visit HMC athttp://www.choosehmc.com.

About dLife

dLife is the only multimedia network serving the diabetes community. Itsaward-winning multimedia outlets include dLifeTV, the only lifestyle TV seriesfor people with diabetes, airing every Sunday on CNBC at 7:00PM ET and 4:00PMPT. dLife.com, with over 78,000 pages of superior content, 10,000 diabeticrecipes, and over 400 videos is the leading online destination for diabetesinformation, inspiration, and connection. The dLife network also includesdLifeRadio, featuring the dLife Diabetes Minute, heard on stations around thecountry and on XM Satellite Radio; dLifeDirect, the only diabetes cooperativedirect-mail program; professional programs; and more. Visit dLife athttp://www.dlife.com.

SOURCE Health Management Corporation
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