Health IT Services Provider Signs Boscobel to Strengthen Brand in Federal and Commercial Markets
SILVER SPRING, Md., Nov. 9 Boscobel Marketing Communications, Inc. announced today that it will now handle public relations and creative marketing services for HealthCare Resolution Services, Inc. (HCRS), a leading provider of program integrity, health information technology and professional and technical staffing services to federal, state, local and commercial organizations.
Boscobel will work with HCRS to refresh its corporate identity, create new marketing materials and increase the company's brand awareness in the public sector and commercial health care industry. The campaign began with corporate messaging development, logo design, trade show booth design and a new Web site, www.hcrs-inc.com. Boscobel will also provide ongoing media relations.
"With the critical importance of immediate and pressing health care issues like electronic medical records, disparities in medical coverage, and waste, fraud and abuse, effective communication with our audiences is more important than ever," said Brenda Doles, president of HCRS. "We needed a partner with experience that would also be as dedicated to our mission as we are, and we found that in Boscobel."
"HCRS' services play a key role in addressing issues that impact all of us," said Joyce Bosc, president and chief executive officer of Boscobel. "We are excited to be their partner in sharing this message with a larger community."
About Boscobel Marketing Communications, Inc.
Now in its 31st year, Boscobel Marketing Communications, Inc. is the Washington, D.C.-area's longest-standing branding and public relations firm. The company specializes in Fortune 500 systems integrators, government services providers and government agencies. In addition to full-service PR capabilities, Boscobel draws upon multiple specialized practices to support client needs, such as the only merger and acquisition program in the D.C. area designed to support the federal contracting community. In 2002, Boscobel launched the industry's first pre-RFP program to help integrators capture major contract opportunities. Founded by Joyce Bosc, the company is best known for its landmark work in branding and launching America Online. More information on Boscobel can be found at www.boscobel.com.
About HealthCare Resolution Services, Inc.
HealthCare Resolution Services, Inc. (HCRS) is an expert provider of program integrity support, health information technology and professional medical and technical staffing. Since 1998, the company has worked to improve health care outcomes, promote efficiencies, detect errors, identify fraud and waste, ensure integrity and help its customers provide a higher quality of care at significantly lower costs. HCRS' dedicated professionals support clients with managing the collection and analysis of medical data, providing coding and compliance, auditing medical records, and creating studies that lead to improved program policy development and more efficient business process management. The company's clients include the Department of Defense, Department of Veteran Affairs, multiple state Medicaid programs, AETNA, United Healthcare, CIGNA, Johns Hopkins Hospital and Kaiser Permanente. For more information, visit www.hcrs-inc.com.
SOURCE Boscobel Marketing Communications, Inc.
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